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Archives for March 2012

Pinterest for business success

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By Alexandra Smith

Pinterest: ‘The newest social media phenomenon’

Overdrive Interactive professionals Louis Gudema, Ja’Nae Duane, and Danielle Laurion pinned Pinterest as a service that has gone viral, making it a great opportunity for a business’ marketing strategy.

Pinterest for Business

 

“Pinning”

Pinning for business

  • Put “pins” on your website to conduct market research and track user interest
  • A great way to test out products and create online focus groups
  • Use for coupons, product tutorials, and testimonial boards
  • Highlight positive feedback, and reach out to audience members’ negative feedback
  • Users can post pictures and video (including directly from YouTube, which drives traffic back to your YouTube channel)
  • Create a more personable relationship with the brand and show company culture at work
  • Show a visual history of your brand through pictures

Pinterest business examples

Know how to pin and know your pinners

  • Repurpose content to optimize a business Pinterest profile
  • Attach a location to your profile and use keywords to drive traffic to your website and other social media channels
  • Use a keyword-rich board header: Even descriptions of images should contain keywords

Pinterest is a smart business strategy to use Pininterest.  It’s a great way, through knowledge of your stakeholders, to reach them through integrated strategy, keyword rich content, and ultimately, multiple channels.

Catch Overdrive Interactive’s webinars, including: “15-Minute Webinar: How to take advantage of Pinterest.”

Start “pinning” to start winning!

Social media book review on video of ‘Likable’ by Dave Kerpen

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In our digital age, with more than a million people logged onto Facebook, Twitter, and many other social media outlets daily, the question arises:  Is social media valuable for business?

Dave Kerpen’s book, Likable Social Media: How to Delight Your Customers, Create an Irresistable Brand, and Be Generally Amazing on Facebook (And Other Social Networks), answers this question.

According to Kerpen, cofounder and CEO of Likeable Media, social media is extremely valuable for business.

In his book, Dave Kerpen looks at social media’s use in businesses: If you create a ‘likeable’ brand on social media platforms, you will be successful in word-of-mouth marketing for your business.

Likeable Social Media by Dave Kerpen

Likeable Social Media by Dave Kerpen available at Amazon

 

Social media is key to word-of-mouth marketing.  It is a powerful tool when making recommendations.  Faster than ever before friends can communicate their opinions on a variety of things, from restaurants, to movies, to books, and beyond!  In order to establish a successful brand image on social media platforms, businesses must be authentic, engage others, and deliver important content.

Likeable Social Media presents 18 strategies to creating a successful brand.  The chapters are broken up into subheadings, and each chapter ends with a call to action.  To further drive home the point, lists and charts are presented to make the topic more understandable.

Notable Likeable chapter’s headings

  • Think and act like your consumer
  • Be authentic
  • Be honest and transparent
  • Don’t sell
  • Make it easy and compelling for customers to buy

Likable Social Media also dives into Facebook

  • Understanding business to business vs. business to customer communication on Facebook
  • Searching Facebook job titles for prospects
  • Explanation of Facebook’s EdgeRank Algorithm

Likable Social Media, is an informative and succinct read on the importance and impact of social media for businesses.  It emphasizes the value of the quick, yet powerful communication outlets that social media mechanisms provide for people.  Be authentic, engage your consumer, and deliver value to build your brand’s popularity.

Bottom line is, if your brand and market your business effectively online, you will reaps the benefits!  Do you agree?

To hear more of Kerpen’s social media insights, follow him on Twitter

Likable Social Media: How to Delight Your Customers, Create an Irresistable Brand, and Be Generally Amazing on Facebook (And Other Social Networks

By Dave Kerpen

Published June 7, 2010

Best for: Business owners who want to enhance their brand image and who want their consumers to like them in the digital world.

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