Social media opening more doors for every type of non profit
Social Media for Social Good: David Wells of Socialize Your Cause at Podcamp 5 Boston
By Alexandra Smith
- Social media allows each non profit to measure your fan base, aka your “social graph.”
- Social Media has drives the evolution of philanthropy – online donations are on the rise.
- Online outlets provoke camaraderie for a cause: i.e. Movember – men encouraged to grow mustaches to solicit donations for prostate cancer.
- Crowdsourcing is decentralizing positions and making many responsible for the tasks for which one employee used to be responsible.
- Social media encourages flash mobs – people unite over a goal or cause and complete a public act, seemingly random.
- Peer-to-peer philanthropy – social-media-driven benefit to nonprofits: Donors browse philanthropic marketplaces – to choose where to give money online.
- Social media influences the rise of aggregated giving – employees can donate a certain percentage of their earnings to a charity.