The Social Media Bible: Tactics, Tools and Strategies for Business Success, Second Edition – by Lon Safko
The Social Media Bible is a 700-page “encyclopedia”-esque book is best used as a resource where you can pick and choose the sections you would like to read.
Pros
- Strong case studies
- Introduces unique digital platforms: Bebo – A great site for the creative type
- Comprehensive
- Reference-manual format make it easy to browse & skip through sections
Cons
- Target audiences could be better defined for different digital platforms
- Usability is difficult & descriptions could be better
- Introduction section in most chapters is excessive
- Expert interviews do not always relate to their respective chapters
The Social Media Bible, second edition, By Lon Safko
Publication date: October 28, 2010
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