Search Engine Optimization: Boost your site’s popularity

SEO tips to use to increase traffic on to your site and enhance visibility and marketability, from the Boston SEO meetup Search Engine Optimization tips.

Title

• Make it descriptive
• Use keywords

Use Keywords

• 2-5 distinct keywords per page
• Use keywords in headline
• Get your keywords off your site as well: Build links with videos, articles, press releases

Use Metatags

• These are a summary for result pages
• 50% of time, searchers decide to click on site due to metatags

URL structure is the page filename

• Write it to be unique

Internal and external linking

• Link building is marketing not a science project
• Link building is about building brand and reputation
• Pick your battles, don’t create 500 mirror pages = poor user experience
• Make a unique description for each external site, titles should have 1 keyword

Image tags should contribute to page

XML sitemaps: All search engines to index page

Market your website

• Go after major markets first
• Use PPC for targeting
• Get biz listed in as many directories as possible
• Merchantcircle, CitySquares
• Marketing should be integrated

Top 10 FAQs or what they should be asking, according to Trafficgeiser

• Do video of 1, get more if you sign up
  • Metacafe
  • Yahoo video
  • AOL

Track your page often

• Track everything
• Analytics
• Add a tracking phone number
• Create promotions to help track
• Measurement shows what’s working
• Keep up with webmaster guidelines, review everything at least every 2 months