Plan Your Blogger Outreach Program | Blog World

Every aspiring blogger wants other bloggers to write about them, and there’s nothing worse than having your pitch emails sent to the spam folder. During the Building a Blogger Outreach Program, session at BlogWorld & New Media Expo session in New York City, multiple case studies revealed best practices for finding bloggers, pitching successfully, building online relationships, and effectively tracking and reporting. Here are the highlights:

Successful community management is all about planning

• Don’t underestimate the power of an editorial calendar.
• Schedule time for reaching out to those with whom you want to have a mutually beneficial relationship.
• Build the community first, then schedule fundraising efforts. Blogging and asking for money won’t work unless the value comes first.

There are 4 pillars of community

• Brand: know what you do, and what represents you. Eat and breathe and own your online brand, and others will follow suit.
• Industry: stick to what you know. Followers are going to you for industry-specific content that binds their community.
• Content: the best kind of outreach is generating content that makes followers want to come back for more and see you as a thought leader for the content you create.
• Internal engagement: ask your followers, what are you getting from this blog?

Pay attention to your audience

• Reaching an international audience takes inviting people to share what’s going on in their part of the world
• The blog, social, and mobile messaging content mix includes: curated, expert and funny content. Your audience determines % of each.

How will you reach out to your followers?

Thanks for tweeting your insights @Mogreet, @fatherroderick, @LeAuraLuciano, @anne_hogan, @griner, @BrightGirl, and @vargasl