http://www.masstlc.org/clu/socialmedia/

Speaker: danah boyd (all lowercase, stet) Microsoft, Harvard Fellow     http://www.danah.org/

Things changing as part of social media

New form of public space/culture: not same as what see in real world or what you grew up in

5 Properties

1. Persistence: what say sticks around, a-synchronis conversation, look back to ’93
    Everything we want said, what say now, we’re haunted by this

2. Can copy & paste conversations, can be plastered everywhere: changes who sees it, how can deal with it. Core of bullying both teens and adults.

3. Searchability: no more calling in sick when really on vacation
    Care more about the people who have power over you

4. Scalability: tricky because can’t assume anything will reach viral status

5. Mobile phone (locatability or de- locatability): now with GPS changes everything, more confusion about private/public space as this develops

Invisible audiences
No sense of who your audience is: how to adjust what is appropriate and how will be judged when someone reads it 10 years from now

Collapsed contexts
Today: We’re in a business setting, English speakers, know something about social media
Drives back to social norms and what’s appropriate

Blur between public and private
Private is not dead, things are just confusing right now
A lot of speaking in code: Shakespeare could be read on two levels

Social media here to stay, have to figure out how to engage with it in an ongoing way!

Speaker: danah boyd (all lowercase, stet) Microsoft, Harvard Fellow
http://www.danah.org/

Core differences between adults and teens?

Youth went to these sites (MySpace etc), social hangout place when they can’t leave the house
    Gossip, jockey for status, great efforts to showcase selves to ppl they know, not everybody
    Spend a lot of time lying to the system not to their friends
   
Process of social grooming, social stroking → small talk, water cooler, it all just happens online now

Teens will project out rather than converse, it’s “about me”

You want to know about someone

Teens say 25 things that entertain them “now”
Adults list things that happened in the last 25 years

Teens/adults see the media differently

Median age of Twitter is 31, it’s going higher, teens not engaging in the site

Twitter is all about being public: this who I am and what I stand for, don’t care what ppl think

Teens don’t have that kind of freedom w/o ramifications

User group: white, affluent

Take-away: You should design for intended audience, but you don’t always get the target group

Things morph out in the wild

Your early adopters will set the tone, techies aren’t necessarily the best population