Get camera-ready and start focusing. The trend of using rich media, such as video, on business websites is increasing. Audiences have been engaging actively with rich media websites, generating higher visibility.
How can you incorporate video in your marketing campaign? How can you use video on your website to lure business followers? And, how can you make this video exciting, and purposeful?
This BrightTALK video, featuring experts from Edelman and Velocity Partners, discusses the best practices in B2B video creation, including how to use video in marketing strategy and current trends.
Watch the BrightTALK video on how to make video!
Versatile video
- Storytelling: Create a beginning, middle, and end
- Can use in all marketing tactics: Teaching, demos, etc…
- Video works in increasing views for all businesses
Content is king
- Create depth and vision
- Aim for engagement
- Structure videos strategically
- Be an authority on your topic
- Represent your brand
Content characteristics
- Purpose: Nail objective & story
- Tight script
- Expert generated
- Establish trust
- Transparency
Analytics
- Track how long people watch
- Track sentiments, measure comments
- Analyze results and then adapt
Best practices
- Fit your audience: “If you speak to everyone, you speak to no one”
- Humanize messages
- Summarize points at beginning of video
- Visuals, use graphics
- Be careful with comedy, avoid “cheese”
- Practice, create natural flow
Example: Video savvy Pete Matthews & ‘Meaningful Money’
- Pete loves making videos about what he is passionate about
- Targets audience by producing own video on money sense
- Directly understands the success of video to leverage business
It’s your turn, start creating your B2B video
- Establish objective & strategy
- Find your story
- Use team of experts
- Create several videos
- Embed on YouTube, go where your audience is
- Engage audience
Use video marketing to increase your B2B visibility. Standing out with strong content is necessary, so be sure to create a purposeful and informative story that targets your intended audience.
On a final note, remember video is only ONE part of your marketing campaign. After sharing your video, keep conversation going with your target audience. Tell them a story, while creating a strong relationship with them.
For more expert insight, check out these tips from professionals in the video-marketing field:
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