Coupon implementation tips from Travis Cox, eCommerce manager at ICON Health & Fitness
at Affiliate Summit East 2010
Why bother with coupons?
- Converts fence-sitters
- People feel as if they’re getting some type of deal
- Convert deal-seekers
- You can always have some type of sale without throwing away margin
Feeding the coupon-shoppers
- Deliver to those who won’t buy without one
- Use dynamic links, not codes b/c they get abused, can’t be used for phone orders
- Be exclusive
- Use keyword-related terms
- Determine how much of your sales you want coming from coupons, can dial it back
About Suzanne McDonald
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