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“Your website should be like a party: When people show up offer a drink — “Copywriting for Dummies” author at New England EXPO for Business

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Speaker: Jonathan Kranz
http://www.kranzcom.com/

Harness the power of creating content that people find valuable that brings them in
    Valued by qualified prospects
    Genuinely useful expertise
    Essential lure

The correct attitude for inbound marketing =  Create a mirror: don’t be narcissistic

Your website should be like a party: when people show up offer a drink, bathrooms, here, take your coat

You have this problem? Fortunately we can help … here’s what you’ll find on our site

What’s going to keep them? bookmark the page? Talk to their friends about it?

Reports, articles, ebooks, newsletters, blogs

Balance          what you know      with       their needs

                   All your experience                 Customers hopes, dream, desires
                                                                  What keeps them up at night
                                                                  What will make them look good

Connect the dots: write content that’s meaningful

We forget what we help people with

Tell me something you did successfully that helped a client, achieve a goal

About Suzanne McDonald

Former Boston Globe journalist, New Media Education Expert, founder of Designated Editor: Teaching individuals, educators & companies how to create influential interactions & eliminate social media insanity.

Comments

  1. BLOG.DESIGNATEDEDITOR.COM says:
    December 21, 2009 at 2:24 pm

    Jonathan Kranz’s blogging and newsletter tips for communicating with clients and prospects

    Jonathan Kranz’s tools and tips for communicating with clients and prospects at New England Expo for Business

    E-NEWSLETTERS

    • Not for: buying lists, need to build one
    • Use it for: visited site, talk on phone, downloaded something — INVITE THEM
    • Make them short
    Reply
  2. BLOG.DESIGNATEDEDITOR.COM says:
    December 21, 2009 at 2:26 pm

    Jonathan Kranz’s blogging and newsletter tips for communicating with clients and prospects

    Jonathan Kranz’s tools and tips for communicating with clients and prospects at New England Expo for Business

    E-NEWSLETTERS

    • Not for: buying lists, need to build one
    • Use it for: visited site, talk on phone, downloaded something — INVITE THEM
    • Make them short
    Reply
  3. BLOG.DESIGNATEDEDITOR.COM says:
    December 21, 2009 at 2:36 pm

    Jonathan Kranz’s blogging and newsletter tips for communicating with clients and prospects

    Jonathan Kranz’s tools and tips for communicating with clients and prospects at New England Expo for Business

    E-NEWSLETTERS

    • Not for: buying lists, need to build one
    • Use it for: visited site, talk on phone, downloaded something — INVITE THEM
    • Make them short
    Reply

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