When you’re sending out a press release, what are you trying to achieve? How often is it successful?
Having spent most of my career in newsrooms, I’ve seen radical changes. Of course, there are the ones we all hear about – reduced staffing, smaller news hole. But what the average sender of press releases doesn’t realize:
- Newsrooms are flooded with press releases everyday.
- Often, the employees opening them are coops who have the least experience.
- Additionally, if the press releases make it past the gatekeepers, a smaller staff is still chasing the big stories.
Does yours really qualify? Maybe to you, but to the majority of the readership?
Just skip it; really, now there’s a more efficient, more effective way that even offers you greater control. No troubles with harried reporters getting the facts muddled; you control the message.
And a firm such as Designated Editor can ensure your message is and on-target relevant. Just like a news editor, we evaluate and relay your news in a meaningful way to your target audience. Best of all, you’re the publisher!
But before you get all Citizen Kane, this tool must be managed effectively. Just as a blessing quickly becomes a curse, you would do well to obey the laws of this new media.
First: Make sure your community of readers, prospects, clients, and even physical neighbors feel welcome.
About Suzanne McDonald
How are you. Nothing can be so amusingly arrogant as a young man who has just discovered an old idea and thinks it is his own.
I am from Benin and bad know English, give please true I wrote the following sentence: “Airline ticket commerce web sites – airplane firm fares from united, american, southwestern, twa etc to unbeatable airline ticket prices, priceline has.”
Thanks for the help :-D, Hercules.
we evaluate and relay your news in a meaningful way to your target audience. Best of all, you’re the publisher!
I respectfully disagree. I believe that press releases are still a very cost-effective method of distributing news to media AND improving search engine status (SEO).
How else can you get straight into the mailboxes of 100,000+ media contacts in one day???
Thanks
– Press Release Group
http://www.pressreleasegroup.com/
Hi Heather,
Thanks for taking the time to comment. From my experience — working in major newsrooms and with many colleagues still there — press releases are generally ignored. So yes, you can get into 100,000 mailboxes, but is that really the goal? I would think coverage is ultimately the goal, especially by major newspapers, magazines, and broadcast entities. If it’s not added to the online version, where’s the SEO juice from? Am I missing something SEO-wise?
Thanks again for the counterpoint! Seriously, I do appreciate them,
Suzanne