Email LinkedIn Twitter

E-Marketing for Artists panel features Designated Editor, Newport CVB

2 Comments

E-Marketing and new media tools and tips for artists

 

 

E-Marketing for Artists infographic by Designated Editor for the Newport Arts and Cultural Alliance

E-Marketing for Artists infographic by Designated Editor for the Newport Arts and Cultural Alliance

E-Marketing best practices

Claim & maintain your profiles on the major platforms

Fish where the fish are

Form relationships with individuals

Don’t forget customer service

Know you are not in control

80/20 rule: Only talk about yourself 20% of the time

Be useful and helpful to your fans/followers on social media

Offer incentives to visit to your gallery/business, consider other deal types

Use tools and services available beyond simply sharing, such as Facebook ads

Make it easy to share: Include, at minimum, the Like button on your site/blog

Track progress via Facebook Insights, Google Analytics and Email open rates

Monitor activity constantly: Hootsuite/Tweetdeck and smartphones are helpful

Embed and cross-pollinate: Embed YouTube videos in your blog, share your blog posts

Buckle up: The rules and platforms will continue to change and evolve, creates opportunities

E-Marketing: How to get started & make progress

Get your house in order: Focus on your website to ensure social users will not find it confusing/messy

Add a blog: Great for Google rankings and a spot for you to compile all your great content

Learn a little about SEO & develop an editorial calendar to keep your blog on track

Build an email list & establish an e-newsletter schedule; go for big photos & deals

Claim your brand on various social media platforms (see infographic above for current top picks)

Determine which social media platforms your target audiences are using

Start with the platforms that your best customers are using, most likely Facebook

Cross-pollinate: Your blog will help feed your social media and email newsletters

Thanks so much to the Newport County Arts & Cultural Alliance for hosting a fun panel on E-Marketing for Artists.

And thanks to fellow panelists @Annie Collela  & @Andrea McHugh of the Newport and Bristol County Convention and Visitors Bureau for sharing your insights and contributing to this post.

And, last but not least, thanks to the Preservation Society of Newport County for hosting.

 

Social Media resources from Designated Editor

Prior presentations, Powerpoint slides & posts by Suzanne McDonald of Designated Editor

Leveraging LinkedIn: Free tips to prospect and engage

Facebook for Business 101: Branding to Engagement to Ads to ROI

New Media Tips to Land Your First Customer

Facebook for Business 101 by Designated Editor: Branding to Engagement to Ads to ROI

10 Comments

 

Facebook 101 Workshop by Suzanne McDonald Designated Editor

 

Suzanne McDonald, Designated Editor’s Social & Content Strategist, gave the sold-out room a bevy of strategic tools and ready-to-implement tactics at a 2-hour Newport County Chamber of Commerce seminar on Facebook.

As always with her talks, questions are encouraged and brought up numerous additional points such as:

Q.  What to do if you’re a nonprofit
A.  Utilize Facebook Causes

Q.  How to share on Facebook if you have sensitive or personal or medical information
A.  Remove identifiable specifics but keep the compelling parts

Q.  How to circumvent sharing your personal information and still have a brand page
A.  Follow the lead of teens & set up an alternate personal profile before launching your brand. This may also play a role of you intend to sell your business and its assets

Q.  How to utilize time-saving tools like Hootsuite
A.  Get alerts when people are interacting with your page, also available on smartphones

Q.  Being aware that hashtags are not appropriate for Facebook
A.  It’s easy to post across all platforms at once; be aware of differing norms and etiquette

Q.  The difference between your wall and your newsfeed
A.  Your wall is your visible billboard; your newsfeed is private & custom to you, based on who you Like

Suzanne demonstrated best practices like posting with images and asking your fans questions to boost Likes and engagement. She showcased local brands like Newport Storm beer, the International Yacht Restoration School, Alex and Ani, Ocean State Fresh, and local wedding stylists, who are all engaging and attracting fans on Facebook.

Please see the Facebook slides, above, for more information on

  • Facebook Insights
  • Facebook advertising
  • ROI on Facebook

Thanks to Tom Schuyler of Match Light Marketing for sharing insights and some slides.

Social Media resources from Designated Editor

Prior presentations, Powerpoint slides & posts by Suzanne McDonald of Designated Editor

Leveraging LinkedIn: Free Tips to Prospect and Engage

New Media Tips to Land Your First Customer

E-Marketing for Artists Panel

« Previous Page
Next Page »