Monetize your social media efforts with lessons from Jamie Turner and Reshma Shah’s book, How to Make Money With Social Media: An Insider’s Guide on Using New and Emerging Media to Grow Your Business. In this book, these two marketing professionals give the inside scoop on strategies and tactics to gain value and make money from your social media efforts.
Published on September 20, 2010, Turner and Shah‘s book digs into the various social media platforms and how to utilize each for your business. It also covers how to create a campaign strategy, how to strengthen your brand, and how to size up your competition. Plus the quick start guides provide a solid 101 for the social media novice.
How to Make Money With Social Media is comprised of 25 chapters divided into 6 sections addressing the various social media platforms.
Sections in How to Make Money With Social Media
- Social media landscape
- How to set yourself up for social media success
- Social media platforms
- Social media integration
- Measurement
- Conclusion
In these chapters, the authors delve into
- Email Newsletters
- Content aggregators
- Wikis
- Voting
- Forums
- Virtual worlds
Turner and Shah’s How to Make Money With Social Media is authoritative and highly engaging. The text also includes quizzes, such as “are you set up to create circular momentum with your social media campaign?” to further readers’ development.
This book is a solid read for social media experts to novices who would like to grow and develop their business with social media.
By Jamie Turner and Reshma Shah
Published September 20, 2010
Best for: Brands considering social media and experts looking for some new idea triggers.