Rhode Island

Opportunity for New England Nonprofits: Student-Designed Event Plans

I’m thrilled to offer this opportunity to New England-area nonprofits: a custom event plan by Framingham State students taking my Event Planning & New Media course.

Deadline to express interest: November 14, 2012.

Please have the point-of-contact at the nonprofit email sue(at)DesignatedEditor.com and be sure to include a link to the nonprofit’s website.

For their final group projects, students will work with nonprofits to understand their target audiences and design a new event for them. The nonprofits will gain a plan to guide their new events, and we hope the organizations can host these events in the future. This is an ideal opportunity to work with a younger demographic and see what types of event may work best to reach 20-somethings.

Students will conduct a phone interview to better understand nonprofits’ goals and target audiences. The projects will develop a new event concept and provide a plan to support it. It’s a great opportunity to tap into a 20-something mindset.

Please note

Students select which nonprofits to work with; they are not assigned in the hope you’ll see some passion in their work.

This is not an internship: Students will be delivering a well-designed plan and will not be there for events (although beyond-class arrangements can be made with students).

Highlights from the actual event-plan assignment

1. Interview a development/marketing professional at your nonprofit so you can better understand and thoroughly describe in your event proposal:

Target audience
Goals
What types of events do the nonprofits think would NOT be successful

2. Create a NEW concept (as opposed to them giving you ideas). Thoroughly describe your event:

Detailed assessments of target audiences that would attend your event. Be sure to discuss personas.
Describe the event and outline as many facets as appropriate: venues, timelines, features, food, entertainment, etc.
How you recommend promoting your event to various target audiences (hint each may require different tactics)

I look forward to providing my students an opportunity to create portfolio-level work that will benefit resource-starved and worthy nonprofit organizations in New England.

Thanks so much for passing this information along to nonprofits in your network who may be interested,

Suzanne aka Prof. McDonald

Designated Editor Offering Small Group Workshops and Seminars in Newport

New Media Workshops and Seminar Series Offered

The 1,000+ who have turned out for Newport Interactive Marketers event have proven one thing: There’s a great thirst for new media insights. So often the hourlong NIM presentation has merely sparked greater interest, without a means to develop the fundamentals.

Designated Editor has developed 2 distinct learning offerings to place small business owners, entrepreneurs, and others in the new media driver’s seat.

What makes these new media learning opportunities different?

You’ll be doing the work with significant guidance and the opportunity to ask plenty of questions.
Small groups provide an affordable way to learn, and learn by doing.
You’ll be learning from Social & Content Strategist Suzanne McDonald, who teaches university-level courses in Social Media and Event Planning.

Leverage LinkedIn & Twitter: Hands-on Workshop

Craft an attractive profile for you and/or for your company
Find and connect with key influencers: for employment, sponsorship, or partnerships
Utilize LinkedIn’s key features: Groups, Events, Skills, Answers, Recommendations, Reading List, and more
We’ll also explore Twitter

Limited opportunity, sign up now & for more info

Facebook for Small Brands: Hands-on Workshop

Your Facebook brand page up and running
An attractive Facebook Timeline
Hands-on experience and Facebook know-how
Your questions answered so you’ll know what to do next

Limited opportunity, sign up now & for more info

New Media Small Group Seminar Series

This group will meet weekly for approximately 10 hours total. Bring your laptop to become comfortable & successful using new media:

How to update a WordPress website & blog
Structuring your blog
Developing your editorial calendar
Relevant social media platforms (LinkedIn, Twitter, Facebook, Pinterest, etc) and
Reaching out to bloggers and media

Limited spots available, for more info. Or email Suzanne for a calendar request: Sue(at)DesignatedEditor.com