platforms

Turning Fans Into More Than Just Followers | OMMA Social

OMMA Social’s first keynote, “Turning Fans Into More Than Just Followers,” showed how to foster and grow active audience engagement.

0900 omma social jeff mirman

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Stemming from his experience in the broadcast and digital realm, VP of Marketing for Turner Sports Jeff Mirman described how Turner Sports keeps followers engaged and devoted to the programming. As social media becomes increasingly advanced (and users as well), a strong digital strategy is fundamental to success.

It’s not just about having the most “likes” on social platforms but keeping followers and friends as long-term consumers of your brand.

Social media

Social media is simply another database with more information than other sources
Use SM to drive awareness, elongate programming, and create impact

Turner Sports’ Social Media examples

Inside the NBA – fans tweet throughout broadcast
NCAA March Madness – fans comments are displayed on the “big screen” during games

How to use social media to keep fans

Conversion

Represent across platforms
Converse with your followers

Create cross-platform engaging experience

Innovate

Content

More important than the medium
Where does the content fit best? Be flexible and innovative
Provide relevancy for your audience

Content strategy

Tell a story
Drive engagement & promote sharing
Right place, right content, right time
Drive “cultivation” which drives “amplification” (by your fans, not you the advertiser)

Elongation, It’s The New ‘Reach’

Engage with consumers via their “second screens”
Second screens: Off the TV onto the computer, tablet, etc.
Create reasons to visit the website, etc.
Greater value to sponsors

Social media and fan engagement has worked for Turner Sports through innovation and passion. Turner Sports has leveraged social media to gain insight, build the brand, and create PR ops.

Thanks for Tweeting @RobMediaPost @acfou @ansleyjo @burstmedia @CandaceMarks @jtgator @chuckmartin1 @Berly624 @NYCsf

How to Make Money With Social Media | Video Book Review

Monetize your social media efforts with lessons from Jamie Turner and Reshma Shah’s book, How to Make Money With Social Media: An Insider’s Guide on Using New and Emerging Media to Grow Your Business. In this book, these two marketing professionals give the inside scoop on strategies and tactics to gain value and make money from your social media efforts.

Published on September 20, 2010, Turner and Shah‘s book digs into the various social media platforms and how to utilize each for your business. It also covers how to create a campaign strategy, how to strengthen your brand, and how to size up your competition. Plus the quick start guides provide a solid 101 for the social media novice.

How to Make Money With Social Media is comprised of 25 chapters divided into 6 sections addressing the various social media platforms.

Sections in How to Make Money With Social Media

Social media landscape
How to set yourself up for social media success
Social media platforms
Social media integration
Measurement
Conclusion

In these chapters, the authors delve into

Email Newsletters
Content aggregators
Wikis
Voting
Forums
Virtual worlds

Turner and Shah’s How to Make Money With Social Media is authoritative and highly engaging. The text also includes quizzes, such as “are you set up to create circular momentum with your social media campaign?” to further readers’ development.

This book is a solid read for social media experts to novices who would like to grow and develop their business with social media.

How to Make Money With Social Media: An Insider’s Guide on Using New and Emerging Media to Grow Your Business

By Jamie Turner and Reshma Shah

Published September 20, 2010

Best for: Brands considering social media and experts looking for some new idea triggers.