Combine your customer service and your social media efforts
Opinions? Everyone’s got one.
Social media? 75% of U.S. population uses it.
Combine the two, and you have the perfect platform for people to speak out, to be heard, and to be responded to. It’s a smart business move to combine your customer service and your social media efforts for best results in both crucial areas.
Chuck Dennis, Vice President and Senior Consultant for Knowledgence Associates and customer service guru, taught Newport Interactive Marketers how to successfully combine social media and customer service as a business strategy.
What did NIM members learn at the last meetup of the summer?
Use social media for customer service. Why?
- TRUTH: The lines between PR, marketing, and customer service are so blurred, there’s no separating them.
- Enhancing your relationship with customers is the key to successful growth!
- Social media users need customer media reps to interact, and not spew out marketing.
- Customer service today is about being PROactive and Reactive, not just reactive.
Tips for intertwining social media and customer service
- Unhappy customer? Stop talking. LISTEN. Apologize for inconvenience. Tell them what you’ll do. Do it. Ask if satisfied. Give bonus.
- People don’t care about excuses, but they love an apology (if warranted) just don’t keep ’em hangin.
- ALWAYS respond to customer service issues as soon as possible.
- Very unattractive and a bad idea to bicker with companies and people on social media.
- Provide forums/communities where businesses encourage discussions, questions, and comments, but do not dominate the conversation.
Transparency
- The big difference of social media is that it is transparent; its on a global stage.
- Let the public SEE how well you take care of your customers. People are watching, will appreciate the care you show customers.
- No logo’d hats or pens to fix a customer service issue. Come through with solutions instead.
Stay on top of customer service
- Look for your name coming up online.
- Use Google Alerts
- Use social media monitoring tools such as Hootsuite or Radian6
Social media and customer service in action
- Airlines use social media to constantly update flight information
- See Zappos on YouTube, or anywhere … they are great!
- See Peter Shankman‘s Morton’s the Steakhouse story
Chuck Dennis’ final tips of the night
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Great service rules still reign
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Take advantage of current events for cool customer service offers.
- Example: Drink called Earthquake!
Thanks for the tweets @NEMultimedia @kelly_ahern @PRnick , @buona_vita, @seangw, @roncorr
What are your favorite customer service via social media examples?
