Engagement

Master B2B Video Marketing | BrightTALK video webcast

Get camera-ready and start focusing. The trend of using rich media, such as video, on business websites is increasing. Audiences have been engaging actively with rich media websites, generating higher visibility.

How can you incorporate video in your marketing campaign? How can you use video on your website to lure business followers? And, how can you make this video exciting, and purposeful?

This BrightTALK video, featuring experts from Edelman and Velocity Partners, discusses the best practices in B2B video creation, including how to use video in marketing strategy and current trends.

Watch the BrightTALK video on how to make video!

Versatile video

Storytelling: Create a beginning, middle, and end
Can use in all marketing tactics: Teaching, demos, etc…
Video works in increasing views for all businesses

Content is king

Create depth and vision
Aim for engagement
Structure videos strategically
Be an authority on your topic
Represent your brand

Content characteristics

Purpose: Nail objective & story
Tight script
Expert generated
Establish trust
Transparency

Analytics

Track how long people watch
Track sentiments, measure comments
Analyze results and then adapt

Best practices

Fit your audience: “If you speak to everyone, you speak to no one”
Humanize messages
Summarize points at beginning of video
Visuals, use graphics
Be careful with comedy, avoid “cheese”
Practice, create natural flow

Example: Video savvy Pete Matthews & ‘Meaningful Money’

Pete loves making videos about what he is passionate about
Targets audience by producing own video on money sense
Directly understands the success of video to leverage business

It’s your turn, start creating your B2B video

Establish objective & strategy
Find your story
Use team of experts
Create several videos
Embed on YouTube, go where your audience is
Engage audience

Use video marketing to increase your B2B visibility. Standing out with strong content is necessary, so be sure to create a purposeful and informative story that targets your intended audience.

On a final note, remember video is only ONE part of your marketing campaign. After sharing your video, keep conversation going with your target audience. Tell them a story, while creating a strong relationship with them.

For more expert insight, check out these tips from professionals in the video-marketing field:

Community Developer Tips From South by Southwest Interactive

There’s no magic recipe to making an online community succeed, but there are plenty of ways to kick-start, fix, or grow your city’s startup technology scene no matter what the geography. How do culture, philosophy, mentorship, education, government, universities, and events play a role in which communities thrive and which fail?

At the 2012 South by Southwest Interactive Festival, “How to Build Entrepreneurship Communities” helped shed light on the key ingredients needed to establish a successful community. Thanks to insight from folks like President and CEO of Venture for America Andrew Yang and Managing Director of Foundry Group Brad Feld key parts of the talk are available here!

How do you build a community? Give more than you take!

There is a big difference between one who can be successful and someone who can help others be a success
Communities scale via content and community
- People are either sharing knowledge or bringing people together
Creating entrepreneurship communities is not about the “I” and “me” of the leaders

Entrepreneurship is about ideas, energy, hustle, and passion

Make sure your ecosystem has a platform to get the word out
Great entrepreneurship communities usually start with entrepreneurs trying to solve their own problems
Most community leaders didn’t dream about becoming organizers: They wanted to make things happen
You’ve succeeded when you start having people come to events who don’t know who you are
Don’t let entrepreneurship community leaders start building walls to preserve self interest & exclude others
Call out the haters, then call a meeting and demand they get involved

When change comes, find the right person to fill your shoes

Sustainability is a big part and challenge in keeping the community strong
It’s a lot of work to run a community so it’s important to take your time and be thorough
To find your successor: Look for the person who keeps coming back when you say you don’t need help
Embrace the help of volunteers if you can
Make sure to keep the community sustainable: Limit responsibilities for the leaders and make events repeatable

Special thanks for the content contributions from @MaxGdj, @mpd, @girlmobile, @timjeby, @marcnager, @paigecraig, @nickseguin, @alenarg, and @markpeterdavis !