What you need to know about Google+
Google is battling social competitors, and it is responding by increasingly intertwining social media and search. Hence we have Google+ which combines social and search and, thus far, it has been successful mix. From a search marketing perspective, this new wave of search changes carry the moniker “Search Plus Your World” (SPYW).
Without getting too technical about SPYW, OverDrive’s webinar, “How social media is impacting search opportunities,” teaches businesses about Google+ and how to use social and search to increase their visibility and sales.
The panel comprised, Google Agency Relationship Manager Grant Burgess, Overdrive’s Director of Social Media Ja-Nae Duane, and Overdrive’s Director of Search Michael Orlinski.
Google+ is a fast-growing social media platform
- 90 million people on it
- Over 50% of brands got on the Google Plus platform within the first few weeks
- The +1 button has become the fastest growing social sharing widget thus far. It appears more than 5 billion times a day!
Google+ Hangouts
- What if you could have real conversations with your customers? That’s what Google+ Hangouts are for.
- Use Hangouts for research
- Enable you to share your desktop
- You can have real-time customer conversations, not just comments
Google+ Circles
- People are sharing 2-3x more with Circles on Google+ than they are publicly
- The Circles that you create and the Circles of people who +1 your brand, can start to be an authority in everyday searches
- Circles help you send content to right people
Google Brand Page Checklist
- Identify brand ambassadors
- Complete your page
- Customize circles
- Post content
- ENGAGE!
Enhance your Google+ presence
- Your Google+ page needs to establish a great first impression! What story are you trying to tell?
- There are a lot of advantages for search marketing
- Think about what keywords you want to include to increase your SEO efforts
- Post measurable content
- Know what your target audience wants to share, and then craft your campaign
- Humanize your brand: People connect with people
- Put +1 on your content, it helps recommendations have staying power
According to the pros at this webinar, “social is not a destination, it’s a core human behavior.” Google+ taps into the social nature of the Internet user to enable the world of social and search to combine in a way that allows uninhibited sharing of content between the people of your choosing.
Thank you for participating in the webinar @smitus, @JulieVera, @Icanhazjill, @mkosmicki, @JuliaForsyth, @LouisGadema, @mapdock!
Social Media Marketing by Liana Evans | video book review
Social Media Strategies for engaging in Facebook, Twitter, and other Social Media by Liana “Li” Evans is an enjoyable read broken down into 5 sections with 45 brief, easy-to-read chapters allowing you to easily and quickly hone in on the information you seek.
This book does not focus on any particular platform, which makes it navigable for those learning about social media. The heading of the first chapter, “The Basics of Social Media,” dives right into the nitty gritty: “it’s not easy, quick, or cheap” (to do well at social media). Those who have a hard time with social media will benefit greatly from this book.
Set goals for social networking sites, like Facebook and Twitter
Blogs goals include
How to’s/ “genius nuggets”
Tips: A balance of beginner and advanced strategy
Social Media Marketing: Strategies for Engaging in Facebook, Twitter, & Other Social Media
By Liana “Li” Evans
Published December 2010 (3rd Edition)
Best for: Beginners looking for a solid foundation, and advanced practitioners who seek quick tips and good insight