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“Painless Networking” with International Association of Business Communicators

Disclaimer: These are notes, designed to refresh attendees’ memories or to give an idea of what you missed.
This is not representative of final copy.

An easy group to network with, fantastic apps (thanks Lauren for asking about food allergies), and a list of attendees handed out at the door. Jodi makes etiquette fun (she’s quick with the wit) and engaging, not preachy or stuffy.

Description from the website yankeeiabc.org/?page_id=17

“Whether you are new to networking or an experienced pro who justneeds a refresher, come learn how to handle business situations fromconferences to cocktail parties with poise and confidence as Jodi R. R.Smith of Mannersmith Etiquette Consulting mannersmith.com shares her expertise.

“This is an interactive program designed to be both educational andentertaining. You will have the opportunity to practice what you learnduring the program. Jodi will cover the following topics:

  • What to know before you go
  • Nametags: Where they go and why
  • Handshakes: Lessons from Goldilocks
  • Introductions: What they say about you
  • Body language: What you are really saying
  • Conversation: Business versus social
  • Connecting with clients and customers
  • Building business relationships”


Highlights

Etiquette: Having confidence in yourself and making those around you comfortable

A little bit of polish can go a long way: Confidence, making others feel at ease helps when clients are deciding between too competent consultants.

Present the best you possible

Name tags: wear on your right side, the eye follows up your arm and avoids scanning

Handshakes

  • It takes just 5-7 seconds to make good first impression: Visual imprint, body language, tone of voice
  • 14 positive interactions to overcome negative impression

Snippet starter, use when introducing self
You can control what you’ll be talking about by preparing a snippet. You can build a connection between your name and something you want to talk about.

  • Small piece of info about self that forces other person to ask a ?
  • Always try to be in 1 on 1 when networking
  • Get the other person to be in an active role rather than glaze over


5-8 minutes per convo at any stand-up event, always leave on a high, longer you talk the more likely you say something boring, leave them hanging and wanting more

Follow-up with any hot leads 2-3 biz days, warm leads 2-3 weeks

Unless they specifically say call me: don’t call

Write a note, not an email. Really short: was pleasure to meet you at the conf yesterday, enjoyed our convo about xx, would enjoy speaking more about.

Call 2 days after they received it; ask to meet for cup of coffee

Meeting them isn’t really networking, it’s all in the follow-up

Resources for Community-based Nonprofits, Nonprofit Consultants Network

A packed room at Third Sector New England, 89 South Street, 2nd Floor, for a 9 a.m. meeting. Congenial networking group that’s not afraid to toss around some tough concepts in this economy.

nonprofitconsultantsnetwork.org/events

Monthly
Membership Meeting: Member Sam  Frank will facilitate a panel
discussion among representatives of capacity-building resource
organizations: Boston Capacity Tank (Ellen Bass), Management Consulting
Services (Stephen Rockwell), NCN (Jane Bowers), TDC (Gordon Gottlieb),
and Third Sector New England (Heather Harker). Among the topics to be
addressed:  capacity  (size, leadership, resources), sustainability
(emerging challenges,  identifying critical issues), and assessing
outcomes. First time visitors welcome.

Ellen Bass BCT
Two issues: staff turnover impact quality of services to youth
Stronger supervisions, more coaching, salary, greater access to higher ed
Exec level: the job is just too hard

Jane Bowers: nonprofit consultants network
What are we as a resource? Formal and informal info
What’s happening among comm.-based nonprofits and their funders?
Particular need to help members in an economy like this

Agencies developing strategies to cope w reduced funding
Consultants developing strategies to keep their businesses alive

Gordon Gottlieb, TDC
Nonprofit consulting firm
Focus on strategic planning as part of business planning:
What needs to be done
What trends are
Not duplicating service
Informed by financial reality

Long-term
Pushing organizations to be more forthcoming and clarifying what they’re doing and why, justify with hard facts, explore what the evolving needs of the community is.
Prove that the organization can meet those needs
Prove that organization can sustain those goals

Try to push back at funders: stop funding projects and start funding organizations, drives nonprofits to engage in “crazy” projects

Heather Harker, TSNE
Business partnership program: financial capacity building, diff type of financial planning, looking at not just percentage of cuts but timing and coordination

Uptick in requests for partnerships: being driven by economic realities
Grants capacity program
Space-sharing
HR requests boosted b/c layoffs
Training program in April about restructuring and layoffs
Training: fund-raising in these economic times

Vet and retain pool of subcontractors
Able to make difficult decisions
Realign to core competencies
Look at mergers when they make sense

Steve Rockwell, MCS
Focus not just on web 2.0 tech but exploring new model for how work relies less on networking and more on
Offer a different model for network

Network development plan: network of 12 organizations who collectively work on refugee issues, same issues with diff populations. No longer making individual efforts, collective annual event and appeal makes it more effective.

As things get much worse, people need to grasp that organizational survival isn’t the most important. If we’re “in it to win it” for mission work, have to think how does the mission get served, not my organization.

Funders look at how the organization’s body of work attends to issues.

Foundations have built up their assets tax free over the last 30 years, now is not the time to cut back spending. On the other hand, nonprofits need to take a hard look at their contributions and how they compare to other organizations.

Jumpstart 2009 With a Successful Online Strategy, presented by Xzito at Every Company Counts

Xzito packed the house and the session with tons of information relevant to launching or redesigning websites. Networking included a round of 30-second pitches and a handful of attendees chatting after the event.

xzito.com
everycompanycounts.com

These are simple notes, highlights of the event intended to give those who missed it an idea of what happened and a refresher for those who attended. This isn’t reflective of final copy.

Online strategic goals include increasing:

  • Sales
  • Visibility
  • Credibility
  • Connection with customers


Most people look at a website as an expense, a one-time project, but it’s a process of engagement, more like a conversation, i.e have a blog and link to your site. Allow people to leave feedback.

Questions to consider before launching or relaunching:

1. What’s your purpose for being online?

  • Lead generation
  • Sell products
  • Get people to read/use blog


2. Do it yourself or hire a pro? Or maybe only outsource certain aspects.

3. Who’s the target market: You have 30 seconds of their attention

  • Users ask: Does this connect to me or not?
  • What do users want for website?


Create win-win: happy medium between what users are looking for and what you want, i.e. sign-up for newsletter?

4. How do you know what users want?

  • Ask your current customers
  • Look at competitors

Once you have a good website going, focus on driving traffic to it.

xzito.com
everycompanycounts.com


See part 2 in future post. Thanks for checking in!

AMA event notes: Designing and Implementing Marketing Analytics Programs for the Multi-Channel Opportunity

Disclaimer: These are notes, designed to refresh attendees’ memories or to give an idea of what you missed.
This is not in any way final copy.

Designing and Implementing Marketing Analytics Programs for the Multi-Channel Opportunity
Produced by the Boston Chapter of the American Marketing Association, Jan 20, 2009

My first AMA event, this sold-out evening provided lots of networking (hard not to chat it up when the room is really crowded), a FANTASTIC artisanal cheese display, and a fairly advanced topic. Many of the attendees were engaged in marketing analytics programs themselves. Luckily, the panelists did a good job is speaking in grasp-able terms.

AMA writeup @ analyizethis.eventbrite.com
“As more marketing goes digital, we’re flooded with potentially valuable
data. Historically, this data has been used to optimize campaigns and
associated investments within single channels. Today marketers
increasingly are using this data to move beyond single-channel
optimization toward a multi-channel perspective.”

“This shift creates the need for new metrics, tools for measuring and
managing them, and processes for developing and deploying them that
span organizational boundaries in sometimes challenging ways.”

“On
January 20, 2008, AMA Boston will host a panel discussion featuring
senior executives from leading local firms. They’ll share how they
approach these larger, inherently strategic and organizational issues
and synthesize their experiences into lessons you can apply as well.”

Participants included
• Chris Madaus – VP of Marketing, Staples Delivery
• Adrian Sosa – Director, Market Intelligence, CVS
• Manu Mathew – CEO, VisualIQ

Which channels?
PR focus: display search, email. the campaigns aren’t always integrated from the planning point of view, but measured as a whole. When there are two separate agencies doing different campaigns, hard to distinguish where money should be put.

Cross-channel synergy?

Staples: Still retains silos; hard to break away from old retail ways to better way on the web.
Social media: integrated social channel. What’s the impact of this platform that I cannot control?

CVS: Targeted web display, yahoo personal circular and sales for the week.
more opportunistic, do we want to play in social media space? Not very high risk, is economical.

How are organizations working more effectively across channels?

CVS: Traditional retail “stack it, let it fly” isn’t going to work anymore, even if things aren’t budgeted, need to be able to move swiftly and leverage. Which pots to put the money? This is decided at most senior level.

Rick from Hubspot small/mid b2b focus: The conversation is happening, so need to find economical way to engage in it.

Staples: Whatever we do costs hundreds of thousands; is it worth spending that much for something that could be low impact?

CVS: Have “a drawerful of ideas, not enough manpower, management time, plus money to chase experiments. … We’re chasing whales, tuna would be great, but we’re chasing whales.”

Next week’s posts:

  • Boston Downtown Womens Club’s “Perfecting your 30 Second Pitch”
  • Nonprofit Consultants’ Network “Capacity, Sustainability, and Assessing Outcomes
  • “Developing a Successful Online Strategy” at Everycompanycounts.com