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Tips for building communities from Matthew Mamet of EditMe, presented at our first Newport Interactive Marketers event

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Tips for building communities from Matthew Mamet of EditMe

Perhaps you’re not super-familiar with Wikis, but you’ve at least heard of Wikipedia, no?

Brainstorm about how you can harness the power of a Wiki, where you can share concepts, photos, history, and invite members of your community to edit and elaborate on them. Similar to a blog, in some ways, but so much more interactive.

Before we get to the highlights
1. Thanks so much to the 20 designers, marketers, SEOs, writers, project managers, business development specialists, and sailboat dealers who joined us in Newport RI for Newport Interactive Marketers last night!
Stay tuned for details about our monthly tips & cocktails nights.

2. Extra special thanks to Matthew Mamet from EditMe offering a simple an affordable website and community platform

Web 2.0 is all about interaction, a Wiki enables multiple people to collaborate online
Communities aren’t just about text anymore: think video, images, multimedia

Tips for building communities

  • Don’t get caught up in infrastructure
  • Start small and work on gathering your people
  • Want someone to feel like they stumbled across something great
  • Try to enable conversations
  • Want to be like a good host, want people to initiate posts and comments on their own


When your community is established

  • What’s happening in the community that you didn’t expect? Encourage it!
  • Do whatever it takes to get the rubbing sticks to become a fire
  • Controversy isn’t always bad
  • If someone or a topic is a wallflower, as manager you need shift from creating to encouraging others to create


Watch out for spammers & jerks

  • It’s a sign of success although it’s discouraging
  • Ask them to guestpost or take over a section
  • Moderate: Be willing to kick someone out


Watch for signs of impending doom

  • Pages not updated for 3 months
  • Visitors haven’t been there in 6 weeks


Once the community is dead, it won’t revive: a la Friendster

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Newport Interactive Marketers launches May 20, 2010

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I’m excited for this week’s first Newport Interactive Marketers event here in Newport RI. As many readers & visitors here at Blog.DesignatedEditor.com know, I attend numerous events. And now, along with Ed and Whitney, we’re gathering marketing and creative types to talk about web 2.0 and beyond and to have some snacks and drinks … plus look forward to living in a great place at a great time.

If you’re in the area, please join us:
newportinteractivemarketers.eventbrite.com

Apologies for the shortened posts, I was offshore in Belize developing content for a client’s iPhone boating app. Promise to pick up the slack next week!

Thoughts on Mashable’s take: “How Social Media Helped Travelers During the Iceland Volcano Eruption”

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I read this while actually stranded, although I only spent 4 hours in the airport. Wondering what y’all think, since I obviously have a different view — away 8 days longer than I planned at the tune of $1,500 extra I hadn’t planned on …

How Social Media Helped Travelers During the Iceland Volcano Eruption

“Brands Don’t Think Like You Think They Think” with Barbarian Group’s Benjamin Palmer at South by Southwest Interactive 2010

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Most interesting session at South by Southwest 2010, confirmed my instinct

Twitter: #SXSW #brandsdontthink

“Brands Don’t Think Like You Think They Think with Barbarian Group’s Benjamin Palmer
South by Southwest Interactive 2010 catalog description:
“One of the hopeful revenue sources for many internet startups is “ad dollars.” How come they don’t usually show up? Turns out that what you think brands want from the internet is not what they want. We will share some tips and insights learned from working with nearly 100 brands in the last decade.”

Brands are built on scale and safety, not novelty

There’s a misunderstanding that brands want what’s next on the internet, but brand managers are not waiting around for what’s hot.

How brand managers see online advertising
  • Good brands trust other good brands: safety in numbers
  • There’s safety in numbers, allow brands to congregate
  • Well-designed sites, apps, etc. are associated with trustworthiness
  • Don’t want more ad space
  • Don’t like banner ads
  • Are interested in reach and scale
  • Want their own brand differentiation
    Brands need to connect with online audiences and traditional agencies don’t solve those problems
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