Andrew Connelly, Director of Business Development, Glogster
“Using Twitter for Product Changes and Customer Service: An Applied Case Study Using Glogster”
at the Cool Twitter Conference Boston
Glog = an online Multimedia poster
Glogster promotes freedom of expression online
Edu.glogster.com: geared toward teachers, in a controlled environment
Profile: Teens, 85% female, loyal, artistic, demanding
How Glogster’s using Twitter
- Follow-up on negative tweets
- Customer service: Glogsters clients are more likely to send a tweet than to email or call
- Set up “G-lab” to evoke involvement in product development
- Many Glog originators also into tweets: Glogster responds w praise and offers tips and tricks, share w friends
- Develop tools based on feedback: Glogster is YOURS, show how much we care