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Effective & Efficient Social Media Marketing for Small & Solo Brands

Find out how successful consultants, solopreneurs, and small brands with marketing departments of one manage successful social media marketing, so you can, too.

Being effective in social media means being efficient. First, focusing on who your target audience is, which requires knowing your brand and customers and asking the right questions. Then focus on where those select few who want to hear from you are online, and the services you choose, for example you can buy instagram followers to improve your ratings in this social network.

In this highly interactive talk, New Media Education Expert and CEO of Designated Editor Suzanne McDonald will show you how to be both efficient and effective to generate ROI for your brand. Learn from case studies and client stories, like the Strategic Video Award-winning #Ticknado campaign.

Founder of Newpo10926418_10153005593199581_7098092806552195492_nrt Interactive Marketers networking-learning group, Suzanne McDonald launched her consultancy Designated Editor in 2008 and in October won the International Business Award New Media Internet Company of the Year, in addition to American Business Awards Innovator of the Year.

An educator and communicator at heart, Suzanne voluntary leapt from The Boston Globe newsroom to dive into SEO, web strategy, social, email marketing, with the Best marketing training at the Affiliate Institute  and events and spends her days guiding small brands through game-changing communications technology to transform them into highly effective engaged brands, in spite of their budgets. Learn about Social Firestarter to achieve outstanding results in your career.

You may know Suzanne already via Newport Interactive Marketers networking-learning group, which gathers 75+ attendees monthly for networking and an expert speaker. Her last event with Instagram expert Sue B. Zimmernman had over 200 RSVPs. She’s also developed and taught New Media and Social Media courses for the University of Rhode Island and Framingham State University as well as online courses, she helps people get to know the importance of Instagram Services and other platforms.

Check out more about Suzanne at her companies’ websites:

Designated Editor

Newport Interactive Marketers

Facebook for Business 101 by Designated Editor: Branding to Engagement to Ads to ROI

 

 

Suzanne McDonald, Designated Editor’s Social & Content Strategist, gave the sold-out room a bevy of strategic tools and ready-to-implement tactics at a 2-hour Newport County Chamber of Commerce seminar on Facebook.

As always with her talks, questions are encouraged and brought up numerous additional points such as:

Q.  What to do if you’re a nonprofit
A.  Utilize Facebook Causes

Q.  How to share on Facebook if you have sensitive or personal or medical information
A.  Remove identifiable specifics but keep the compelling parts

Q.  How to circumvent sharing your personal information and still have a brand page
A.  Follow the lead of teens & set up an alternate personal profile before launching your brand. This may also play a role of you intend to sell your business and its assets

Q.  How to utilize time-saving tools like Hootsuite
A.  Get alerts when people are interacting with your page, also available on smartphones

Q.  Being aware that hashtags are not appropriate for Facebook
A.  It’s easy to post across all platforms at once; be aware of differing norms and etiquette

Q.  The difference between your wall and your newsfeed
A.  Your wall is your visible billboard; your newsfeed is private & custom to you, based on who you Like

Suzanne demonstrated best practices like posting with images and asking your fans questions to boost Likes and engagement. She showcased local brands like Newport Storm beer, the International Yacht Restoration School, Alex and Ani, Ocean State Fresh, and local wedding stylists, who are all engaging and attracting fans on Facebook.

Please see the Facebook slides, above, for more information on

  • Facebook Insights
  • Facebook advertising
  • ROI on Facebook

Thanks to Tom Schuyler of Match Light Marketing for sharing insights and some slides.

Social Media resources from Designated Editor

Prior presentations, Powerpoint slides & posts by Suzanne McDonald of Designated Editor

Leveraging LinkedIn: Free Tips to Prospect and Engage

New Media Tips to Land Your First Customer

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