Xzito packed the house and the session with tons of information relevant to launching or redesigning websites. Networking included a round of 30-second pitches and a handful of attendees chatting after the event.
xzito.com
everycompanycounts.com
These are simple notes, highlights of the event intended to give those who missed it an idea of what happened and a refresher for those who attended. This isn’t reflective of final copy.
Online strategic goals include increasing:
- Sales
- Visibility
- Credibility
- Connection with customers
Most people look at a website as an expense, a one-time project, but it’s a process of engagement, more like a conversation, i.e have a blog and link to your site. Allow people to leave feedback.
Questions to consider before launching or relaunching:
1. What’s your purpose for being online?
- Lead generation
- Sell products
- Get people to read/use blog
2. Do it yourself or hire a pro? Or maybe only outsource certain aspects.
3. Who’s the target market: You have 30 seconds of their attention
- Users ask: Does this connect to me or not?
- What do users want for website?
Create win-win: happy medium between what users are looking for and what you want, i.e. sign-up for newsletter?
4. How do you know what users want?
- Ask your current customers
- Look at competitors
Once you have a good website going, focus on driving traffic to it.
xzito.com
everycompanycounts.com
See part 2 in future post. Thanks for checking in!