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Effective & Efficient Social Media Marketing for Small & Solo Brands

Find out how successful consultants, solopreneurs, and small brands with marketing departments of one manage successful social media marketing, so you can, too.

Being effective in social media means being efficient. First, focusing on who your target audience is, which requires knowing your brand and customers and asking the right questions. Then focus on where those select few who want to hear from you are online, and the services you choose, for example you can buy instagram followers to improve your ratings in this social network.

In this highly interactive talk, New Media Education Expert and CEO of Designated Editor Suzanne McDonald will show you how to be both efficient and effective to generate ROI for your brand. Learn from case studies and client stories, like the Strategic Video Award-winning #Ticknado campaign.

Founder of Newpo10926418_10153005593199581_7098092806552195492_nrt Interactive Marketers networking-learning group, Suzanne McDonald launched her consultancy Designated Editor in 2008 and in October won the International Business Award New Media Internet Company of the Year, in addition to American Business Awards Innovator of the Year.

An educator and communicator at heart, Suzanne voluntary leapt from The Boston Globe newsroom to dive into SEO, web strategy, social, email marketing, with the Best marketing training at the Affiliate Institute  and events and spends her days guiding small brands through game-changing communications technology to transform them into highly effective engaged brands, in spite of their budgets. Learn about Social Firestarter to achieve outstanding results in your career.

You may know Suzanne already via Newport Interactive Marketers networking-learning group, which gathers 75+ attendees monthly for networking and an expert speaker. Her last event with Instagram expert Sue B. Zimmernman had over 200 RSVPs. She’s also developed and taught New Media and Social Media courses for the University of Rhode Island and Framingham State University as well as online courses, she helps people get to know the importance of Instagram Services and other platforms.

Check out more about Suzanne at her companies’ websites:

Designated Editor

Newport Interactive Marketers

Nonprofits’ Tools, Tactics and Strategies for Web, Search and Social

Designated Editor teaches nonprofits new media time-savers

Nobody knows the bottom line better than those in the fundraising and development industry. To remain connected to donors, sponsors, and other key publics, nonprofits must use weigh resources wisely and efficiently.

The Rhode Island chapter of the Association for Fundraising Professionals centered its March education session around these challenges.

Content and Social Media Strategist Suzanne McDonald shared her insights on how to make the most of limited resources within an organization through social media.

The first step is to be able to identify the best ways to use these tools.  Designated Editor has worked with many clients to help make sure strong, concise message reach the intended audience.

You may be asking: “How do I not just reach, but ENGAGE my current donors and constituents?” There are many tools to engage current donors, but also ways to use social media to reach new ones.  Some free tools (based on your needs) include:

 

                                         
 Saves you time             Great for analytics                 easy website updating
                                                                                     SEO, Google rankings
           

 

                                                

                 Professional, easy to use              Easy to share

                                     

         Sponsor-partner research         Representing your brand visually
                                             
               Engage with media             Engage with advocates and supporters
                & major influencers                  make it interactive, use photos & video.
               on a public platform

 

How can you equip your advocates with the tools to create income for your organization?

  • Try creating video contests and sharing Facebook invites with friends
  • Email tools like MailChimp can bring the relationship closer (email converts better and people are more likely to see it than social media or on the web)
  • Make the time to access these easy – and often FREE – tools to gain efficiencies that will save your organization time and effort.

Which time-savers do you use and recommend?