“Marketers Want More Interactivity in Video Ads” Free access expires July 2.

“On the positive end of the scale, 73% of video marketers agree that
adding interactivity to a video ad will increase the effectiveness of
the ad. Ads have incorporated 800 numbers and websites for a long time
as methods for provoking consumer engagement, but newer ad formats take
advantage of non-linear and time-shifted TV viewing to allow for a
consumer to interact directly with deeper advertiser content.”
— Marketing Sherpa: http://www.marketingsherpa.com/article.php?ident=31244

This is the overall orientation of today’s consumer. Not only do we want what we want, we want to be able to ask questions and probe further.

For companies and organizations who either lack funding for such campaigns, or — like Designated Editor — don’t have a visual component, blogging can provide similar benefits. Blogs also perform well as a platform for quirky or homebrew video, since users aren’t expecting glitz; they’re expecting reality.

Love ’em or hate ’em, Real World has been on-air for 20-something seasons; reality garners attention.

Your thoughts are welcome, as always!