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Plan Your Blogger Outreach Program | Blog World

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Every aspiring blogger wants other bloggers to write about them, and there’s nothing worse than having your pitch emails sent to the spam folder. During the Building a Blogger Outreach Program, session at BlogWorld & New Media Expo session in New York City, multiple case studies revealed best practices for finding bloggers, pitching successfully, building online relationships, and effectively tracking and reporting. Here are the highlights:

Blog Worls Expo NYC 2012

 

Successful community management is all about planning

  • Don’t underestimate the power of an editorial calendar.
  • Schedule time for reaching out to those with whom you want to have a mutually beneficial relationship.
  • Build the community first, then schedule fundraising efforts. Blogging and asking for money won’t work unless the value comes first.

There are 4 pillars of community

  • Brand: know what you do, and what represents you. Eat and breathe and own your online brand, and others will follow suit.
  • Industry: stick to what you know. Followers are going to you for industry-specific content that binds their community.
  • Content: the best kind of outreach is generating content that makes followers want to come back for more and see you as a thought leader for the content you create.
  • Internal engagement: ask your followers, what are you getting from this blog?

Pay attention to your audience

  • Reaching an international audience takes inviting people to share what’s going on in their part of the world
  • The blog, social, and mobile messaging content mix includes: curated, expert and funny content. Your audience determines % of each.

How will you reach out to your followers?

Thanks for tweeting your insights @Mogreet, @fatherroderick, @LeAuraLuciano, @anne_hogan, @griner, @BrightGirl, and @vargasl

Monetize your blog and website with Newport Interactive Marketers

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By Julie Woodside

You are an expert on a certain topic and you like to write about it, so you decide to create a blog.  That’s great, but don’t you want to make money off your talents?  Read on…

At Christie’s on February 17, 2011, Newport Interactive Marketers gathered for professional blogger Julia Scott’s presentation on how to monetize your blog.

Julia has made a career from her blog, BargainBabe.com.  She founded BargainBabe.com to help people save money on everyday expenses like groceries, gasoline, and gifts.  Her blog attracts more than 50,000 unique visitors each month and has been featured on NPR, Good Morning America, Forbes, ABC News, and Mint.com.

Julia shares her knowledge on how to monetize blogs in her presentation.  Take her advice and start making money writing about what you love.

Monetizing websites & engaging bloggers with Newport Interactive Marketers

Advertising on your blog or website

Ad networks: Check to see which are the top ad networks in your subject area.
Join/create an ad network with blogs similar to yours, to leverage similar blogs and offer packages to brands and advertisers.

Affiliate programs for your website

Feature Flat-fee referral programs in your blog posts and banner sites

 

Note: Rhode Island-based sites may not accept these due to Amazon Law

Leverage your content and your expertise

  • Sell your blog posts to online media sites
  • Promote your content with newspaper
  • Publish a book based off your blog
  • Share content in exchange for publicity, links, traffic (mint.com)
  • Look for different and unique opportunities out there
In all of these venues, DO YOUR RESEARCH on who you are selling to: Have a story idea, know your stuff, and pitch it!
Blogs are a soft sell for business.  In blogs, don’t sound like an advertisement; use them to be truthful and share knowledge.

Beyond blogging: Get out of the house

  • Go to offline events
  • Julia hosts a Frugal Festival: allows people to meet face-to-face and promote their businesses
  • Consult with other bloggers, brands, and organizations
  • Attend workshops to gain knowledge and network
  • Teach a high school or college course

Offer sponsorship opportunities on your site

  • Host a contest/giveaway
  • Sell sponsored posts
  • Be a brand representative
  • Get paid to attend conferences and events

Blog metrics: Data required

  • Install a stat counter and e-mail sign-up on your blog
  • Gather site traffic information
  • Learn the demographics of your audience
  • Track users with email lists & customize your email

Use information to make pitch to advertisers

Misc. revenue streams

  • Grants:  Does your blog have public benefit?
  • Solicit donations with PayPal button
  • Voluntary membership with perks
  • Ghost write for other sites
  • Paid tweets
  • Sell your site

Prevent online plagiarism

  • How do you know its plagiarism?
  • “If you aren’t sure, it probably is”
  • To avoid plagiarism, summarize and quote
  • Use whois.net, a domain based research service to see who owns the site
  • If you are plagiarized, fill out a Google DCM complaint

Grow your blog: Simple steps

  • Focus on publicity: Press & interviews
  • Know your audience: Research & network
  • Communicate with others
    • Retweet & comment
    • Be engaging
    • Link to other quality sites

Julia Scott’s presentation provided great resources to use to monetize your blog.  As a blogger, it is up to you to take advantage of the various revenue streams and put effort toward making them work.  Best of luck!

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