Highlights from last night’s IMCNE dinner meeting and panel in rough note form.
Disclaimer: This isn’t an indication of FINAL copy!
IMCNE is the premier association for professional management consultants.
http://imcne.org/events/2009/jan2209.html
Hollis Chase is President of Boston based Chase & Associates (www.hollischaseassociates.com)
Rob Siegrist is Senior Vice President, Marketing Director at Cambridge Trust Company (www.cambridgetrust.com)
Alice Sloan of Grant Thornton (www.grantthornton.com)
Mara Stefan is President of Emerge Public Relations (www.emergepr.com)
What does biz dev mean to you?
Where can we tweak and reinvent?
Siegrist Honor your brand, make tweaks not overhauls.
Sloan Uses cold calls to develop business, over time
Stefan All about relationships
Are you relevant, listening to what they say, what truly drives the customer
Small group mtgs: 10 ppl bfast, engage in and appreciate relationship
Have to show what your skillset is as a company
Consider self a thought leader: take that and customize, bring in ppl, bring along your colleagues and sell their contributions
Have specialists write white papers, be timely and ahead of the curve.
Have to help clients, anything else is just noise
Relationship brokering: Help people meet people, even if you don’t get the biz
Let people know they can share your ideas, even if don’t get the job
Find what you’re best at; find where people are talking about that
Technorati: read top blog, them comment on it
Don’t try to do anything you don’t know anything about
Pick between and choose who you can bring value to
Know where your profitability and how you structure it.
Ppl don’t want products and svs, they want a relationship and what’s in your head
Focus on ppl who need your svs the most. Be someone who ppl want to work with
Awareness that you exist, where are ppl having conversations about topics in which I can contribute; how can I reach them in a cost-effective manner.
Take-away: start building and sharing knowledge base via blog