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Grow Your Client Base …Professional Services Firm Executives Share Their Insights event

Highlights from last night’s IMCNE dinner meeting and panel in rough note form.
Disclaimer: This isn’t an indication of FINAL copy!

IMCNE is the premier association for professional management consultants.

http://imcne.org/events/2009/jan2209.html

Hollis Chase is President of Boston based Chase & Associates (www.hollischaseassociates.com)
Rob Siegrist is Senior Vice President, Marketing Director at Cambridge Trust Company (www.cambridgetrust.com)
Alice Sloan
of Grant Thornton (www.grantthornton.com)

Mara Stefan is President of Emerge Public Relations (www.emergepr.com)

What does biz dev mean to you?
Where can we tweak and reinvent?

Siegrist Honor your brand, make tweaks not overhauls.
Sloan   Uses cold calls to develop business, over time
Stefan  All about relationships

Are you relevant, listening to what they say, what truly drives the customer

Small group mtgs: 10 ppl bfast, engage in and appreciate relationship

Have to show what your skillset is as a company

Consider self a thought leader: take that and customize, bring in ppl, bring along your colleagues and sell their contributions

Have specialists write white papers, be timely and ahead of the curve.

Have to help clients, anything else is just noise

Relationship brokering: Help people meet people, even if you don’t get the biz

Let people know they can share your ideas, even if don’t get the job

Find what you’re best at; find where people are talking about that

Technorati: read top blog, them comment on it

Don’t try to do anything you don’t know anything about

Pick between and choose who you can bring value to

Know where your profitability and how you structure it.

Ppl don’t want products and svs, they want a relationship and what’s in your head

Focus on ppl who need your svs the most. Be someone who ppl want to work with

Awareness that you exist, where are ppl having conversations about topics in which I can contribute; how can I reach them in a cost-effective manner.

Take-away: start building and sharing knowledge base via blog