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Archives for November 2011

P90X and social media with Tony Horton at URI

By Julie Woodside

P90X fitness guru Tony Horton had students flexing their brains during his inspirational visit to URI’s Social Media Strategies class taught by Designated Editor’s Suzanne McDonald.

Tony Horton, URI alum, has worked for over 20 years to create the P90X workout, the best-selling home fitness program in American.

How did he do this and how can you achieve the same level of success in your endeavors?

Tony Horton goes social

  • Tony loves direct contact with his audience
  • Uses social media: Facebook, Twitter, blogging
  • tonyhortonsworld.com allows different groups people to interact
  • Social media creates great content for large-scale view
  • Tony attributes P90X success to internet and social abilities
  • Social media has has even made Tony a better typist!

Be healthy, be mindful,  be open, be social.  Thanks for the great presentation, Tony!

Inspiring tips from Tony

Health and fitness first, find your passion, think and act outside of the box, challenge yourself, find your mentor, be grateful, live in the moment, laugh, meditate, find balance, choose right over wrong, navigate obstacles, manifest your dreams

Class dismissed.

 

P90X fitness guru Tony Horton with Designated Editors

P90X fitness guru Tony Horton and Designated Editor's Julie Woodside (left) and Suzanne McDonald. Tony explained how social media has helped launch his profile to URI's Social Media class, which Suzanne designed and teaches.

Create your brand story: Newport Interactive Marketers

Jamie Palmer, senior practitioner at University Business Consultants, taught Newport Interactive Marketers how to create an effective and personal brand story for online and offline platforms.

“78% of people are visual … if you can build a story, people will remember you.” – Jamie Palmer

What’s your brand story?  Are you telling it so listeners will engage?

Create your brand story

Return on investment
  • Build trust + engagement  = ROI
  • Once you’ve built trust and engagement, you can sell (softly)

Pillars of storytelling

  • Build structure and reframe your stories based on how the other person responds
  • Keep it simple: Have a specific theme, use strong words, be positive and/or funny
  • Be sneaky: Tell stories that show your expertise without overtly saying it
  • Use chunking techniques: Keep any stories less than 3 minutes, 2 would be ideal
  • Can only have 1-3 characters in your story: Don’t lose your point in character development

Create a metaphor, paint a picture that illustrates your offerings

    • What does the product do?
    • How would I describe the product?
    • How does the brand make me look and feel?
  • Utilize strategic intent

Tips

  • Have meaningful conversations
  • Bring in a third party to help tell your story instead of always talking about you
  • Make real-life connections like Newport Interactive Marketers

Twitter tips

  • Sometimes you tweet just to help SEO
  • Be careful what/when you tweet
  • Twitter counter measures counts up/down
Remember: Wherever you go, you are marketing your own brand and creating your own story.  Take Jamie’s strategies to create a story that uses the pillars of storytelling and paints a compelling picture to connect with your audience.

Check out University Business Consultant’s Connected movie trailer

Thank you @seangw, @carloverkat, @KevinTVine, @chrissheehy, @RIBloodCenter, @SidewalkBrand for adding your insights via Twitter to this #NIM event.