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Archives for September 2009

The New York Times meets the social web

6 Comments

By Suzanne McDonald

OMMA Global, Media Post Live,
New York Times and social media

NYT.com nearly 50K citations from bloggers, 2x CNN

Facebook (F mostly women, skews 35 and under, website is 41 and skews male

Challenge: how to find the best lists, have 2 million followers

“The Moment” focused on fashion, co-launched w Twitter, luxe fashion space, best posts

Auto-posting to FB, linked to advert, ecosystem: articles, sharing, Cisco in the middle


The New Socialism: Content Owners’ Undoing? Panel at OMMA Global
How the New Socialism Is Destroying the Old Capitalism with Terence Kawaja, GCA Savvian Advisors at OMMA Global

How Dunkin Does Social … mmm donuts at OMMA Global

Transforming Social Media Connections Into Qualified Leads at OMMA Global

The bad, good and opportunities for the franchise market and search marketing

1 Comment

Search Engine Optimization
The new marketing frontier for franchise organizations
Presented by Bob Brown, COO MediaRight Technologies
New England Franchise Association

Franchisor challenges

  • Keyword competitiveness  “Franchise Opportunity” “Business Opportunity”
  • Pay Per Click (PPC) effectiveness
    • Expensive
    • PPC $8 for franchise, other markets $1
    • Compete with franchise brokers


Possible solutions: Organic search

  • Google values: relevant content
  • Links: votes of confidence
  • Establish expertise
  • Main site
  • Landing pages
  • Squidoo, Hub pages
  • Blogs (on and offsite)
  • Article mining
  • Videos
  • Directory listings
  • Social media


Need to have a broader Adwords campaign so you remove competitors from the field

Opportunities

  • Add more content
  • Create and sustain a blog
  • post articles, video + press releases


Encourage franchisees to link back to main site
Create consistent content creation process
Unique opp: share content, link, franchise assns
Article marketing: opp to talk to clients and prospects
Educate consumer on problems, mistakes to avoid, misconceptions, solutions

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