eComExpo July 9, 2009
Create organic content
Be sure you have the right partnerships in place
Have action item in the domain name
Write as much content as you possible can, and it has to be unique, has to be interesting
Affiliate marketing calls for content that evokes conversion: pre-sell to people
Integrate offers and deals to create compelling (as in want-to-buy-now) content
Niche sites perform much better
Keep page design horizontal: allow google to crawl the site just two layers thick
Keep content unique
Use data feeds va APIs
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