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Blogging, Web Content & Optimizing Profit Potential

Blogging, Web Content & Optimizing: What Do I Get?

By Suzanne McDonald

Blogging and developing web content are both time-consuming and/or expensive. An engaged audience at the Rhode Island Hospitality Association’s Marketing Seminar took notes and asked a number of great questions.

I explained how to save time and money with clear strategies and tactics I used with clients to ensure Designated Editor is as effective and efficient as we can be to boost clients’ bottom line. I focused on FREE resources and tactics to generate content and boost visibility via Google and other Search Engines.

Along the way I threw in some anecdotes about negativity, such as how to respond to gripey Yelpers, for example.  Take a look below and see what you missed at the Rhode Island Hospitality Association’s Marketing Summit.

 

 

Social Media Bible by Lon Safko | Video Book Review

The Social Media Bible: Tactics, Tools and Strategies for Business Success, Second Edition – by Lon Safko

The Social Media Bible is a 700-page “encyclopedia”-esque book is best used as a resource where you can pick and choose the sections you would like to read.

Pros

Cons

  • Target audiences could be better defined for different digital platforms
  • Usability is difficult & descriptions could be better
  • Introduction section in most chapters is excessive
  • Expert interviews do not always relate to their respective chapters

The Social Media Bible, second edition, By Lon Safko

Publication date: October 28, 2010

Bottom Line:  “Cherry-pick” your way through this book.  Case studies are useful for tips but target audiences for different platforms needs to be redefined.