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Leveraging Social Media for Fundraising and Events


Events and fundraisers: Getting folks to show up & give

By Suzanne McDonald

It was a pleasure to return to share my insights with AFP-RI at its annual Fundraising Day conference. As with all my talks, this one was very interactive: Attendees shared their insights and asked a number of great questions. Even before we started, chatting with early-arrivers, I was demo’ing Hootsuite on my iPhone. Nothing like digging in!

If you’re not familiar with AFP-RI, these are the folks behind Save the Bay, the Potter League, Butler Hospital, numerous housing, welfare agencies, women’s shelters, arts organizations, and more. My talk eschewed the obvious Kickstarter and online fund-raising tools: This is more about getting people to show up and truly engage.

The slides above offer a roadmap to enhance nonprofits’ online following through social media sites such as Twitter, Facebook, LinkedIn, and much more. Much of this talk is adapted from the Event Planning and New Media course I developed and taught at Framingham State University.

Tweets from attendees Association of Fundraising Professionals

Amy Cogan @cogan715   great talk! Thank you for the fantastic, quick, simple tips!!

Michele Berard @MicheleBerard   @AFPRIChapter thx for sharing your expertise in leveraging social media for FR event. #afpmeet. http://Afpri.org 

Social Media tactics to promote and boost your eventsGoogle-Analytics-hostbaby

  • LinkedIn: Sharing your event with groups
  • Twitter & HootSuite, which allow you to set up your tweeting automatically
  • EventBrite, a virtual invitation and guest tracker
  • Facebook & its analytic capabilities
  • Google Analytics is also a great tool to determine your ROI

Other Social Media platforms that may boost your reach  Unknown

  • Pinterest
  • Foursquare
  • Instagram
  • YouTube

You can also follow Suzanne by attending her group of networking sessions and events Newport Interactive Marketers.

Designated Editor Offering Small Group Workshops and Seminars in Newport

New Media Workshops and Seminar Series Offered

The 1,000+ who have turned out for Newport Interactive Marketers event have proven one thing: There’s a great thirst for new media insights. So often the hourlong NIM presentation has merely sparked greater interest, without a means to develop the fundamentals.

Designated Editor has developed 2 distinct learning offerings to place small business owners, entrepreneurs, and others in the new media driver’s seat.

What makes these new media learning opportunities different?

  1. You’ll be doing the work with significant guidance and the opportunity to ask plenty of questions.
  2. Small groups provide an affordable way to learn, and learn by doing.
  3. You’ll be learning from Social & Content Strategist Suzanne McDonald, who teaches university-level courses in Social Media and Event Planning.

Leverage LinkedIn & Twitter: Hands-on Workshop

  • Craft an attractive profile for you and/or for your company
  • Find and connect with key influencers: for employment, sponsorship, or partnerships
  • Utilize LinkedIn’s key features: Groups, Events, Skills, Answers, Recommendations, Reading List, and more
  • We’ll also explore Twitter

Limited opportunity, sign up now & for more info

Facebook for Small Brands: Hands-on Workshop

  • Your Facebook brand page up and running
  • An attractive Facebook Timeline
  • Hands-on experience and Facebook know-how
  • Your questions answered so you’ll know what to do next

Limited opportunity, sign up now & for more info


New Media Small Group Seminar Series

This group will meet weekly for approximately 10 hours total. Bring your laptop to become comfortable & successful using new media:

  • How to update a WordPress website & blog
  • Structuring your blog
  • Developing your editorial calendar
  • Relevant social media platforms (LinkedIn, Twitter, Facebook, Pinterest, etc) and
  • Reaching out to bloggers and media

Limited spots available, for more info. Or email Suzanne for a calendar request: Sue(at)DesignatedEditor.com