Events and fundraisers: Getting folks to show up & give
By Suzanne McDonald
It was a pleasure to return to share my insights with AFP-RI at its annual Fundraising Day conference. As with all my talks, this one was very interactive: Attendees shared their insights and asked a number of great questions. Even before we started, chatting with early-arrivers, I was demo’ing Hootsuite on my iPhone. Nothing like digging in!
If you’re not familiar with AFP-RI, these are the folks behind Save the Bay, the Potter League, Butler Hospital, numerous housing, welfare agencies, women’s shelters, arts organizations, and more. My talk eschewed the obvious Kickstarter and online fund-raising tools: This is more about getting people to show up and truly engage.
The slides above offer a roadmap to enhance nonprofits’ online following through social media sites such as Twitter, Facebook, LinkedIn, and much more. Much of this talk is adapted from the Event Planning and New Media course I developed and taught at Framingham State University.
Amy Cogan @cogan715 great talk! Thank you for the fantastic, quick, simple tips!!
- LinkedIn: Sharing your event with groups
- Twitter & HootSuite, which allow you to set up your tweeting automatically
- EventBrite, a virtual invitation and guest tracker
- Facebook & its analytic capabilities
- Google Analytics is also a great tool to determine your ROI
You can also follow Suzanne by attending her group of networking sessions and events Newport Interactive Marketers.