Designated Editor’s approach to social media engagement
Social media offers unprecedented opportunities to hold a conversation with distinct groups and individuals. When you’re using social media to connect, you’re speaking with and listening to your customers and prospects, plus your potential and existing collaborators/competitors.
Much like “old media,” research and creative ideation are required to maximize your “new media” efforts. Newspapers, for example, don’t just publish stories. The staff has honed sources and contacts and continually searches for what subscribers want or should know about. Without the same care and feeding, your social media efforts simply won’t generate optimal ROI.
Here’s where we’re a little different, Designated Editor:
- Researches where your target audiences are and engages with them.
- Cultivates an understanding of what the individuals within the community are interested in.
- Utilizes keywords, search engine optimization, and myriad tools to boost efficacy.
- Triangulates how all the above factors, plus voice and personality, drive business results.