Integrating journalism with SEO & social media
Designated Editor adapts journalism and mass communications tenets to internet marketing: leveraging tactics and platforms like SEO, social media, blogs, mobile, public relations, and community development & management.
Comprising former Boston Globe newspaper editors and writers, Designated Editor boosts businesses’, nonprofits’, and organizations’ communication with clear, clean, concise messaging.
Internet marketing today requires a holistic approach that integrates, or at least considers
- Website content and messaging
- Blog strategy and themes
- Social media integration
- Email and off-site outreach
- Mobile potential and compatibility
- Online community and user-generated content
Not just journalists or copywriters or SEOs
Our clients realize our currency is theirs to leverage: discerning online strategies that bring optimal opportunities for ROI.
