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What’s new with social media with Gab Goldenberg @ SMX West 2009 second of three parts

The following is intended to be notes and is not intended as final copy. Comments and further conversation are welcome!

What’s new with social media with Gab Goldenberg @ SMX West 2009

Gab Goldenberg
http://seoroi.com/

Distribution for writers: once just start, how to build a following

Seth Godin
Wrote for Fast Company for 5 years
Malcolm Gladwell
Wrote and still does for New Yorker
Robert Scoble
Filmed for Microsoft

Producing guest content (blogs, articles) for other people: builds on itself with relationships, snow balls

Portals 2.0
Outsourcing content, can get distribution through them RSS readers
Some feeds are recommended, some by default,
GET ON to These lists

Start Pages
Personalized portal pages, set up account, pick what content you want to see
They also have default options

Browser Toolbars
SEO Book toolbar: bring high-quality traffic

Blog aggregators
Targeted, permission marketing

Advertising content Dos & Don’ts

Read: Dan Zarella blog: DanZarella.com

Video banners: if content is video, ad with video

Text message opt-in lists, get to the text savvy, young

Quantcast linerati demographics
Can target facebook with age, gender, etc

RSS feed advertising

Community ads: YouTube can advertise self, can buy way to the top

Whitepaper or post sponsorship B2B audience

WordPress plugin admin panel links (internal link building, add keyword to pages you choose. 97% of top thousand keywords link Wikipedia)

About Suzanne McDonald

Former Boston Globe journalist, New Media Education Expert, founder of Designated Editor: Teaching individuals, educators & companies how to create influential interactions & eliminate social media insanity.

Comments

  1. Hi,
    Ravaged by accusations (and some proven cases) of plagiarism and an era of shaky old-school media, the New York Times, like many tabloids, is looking to the Web for salvation. Taking one step closer to the virtual silver bullet that isn’t, the Times announced the addition of a new position today…

  2. Suzanne of Designated Editor says:

    Interesting … having worked for a Times newspaper, The Boston Globe, I can attest to the fact that new methods are not easily launched. Thanks for letting us know!

  3. That’s a whole bunch of marketing techniques that are meant to build a new face of internet marketing. I am impressed, this “class” has a lot too offer, it’s difficult to keep up with you guys at this level.

  4. Suzanne of Designated Editor says:

    Thanks so much! That’s the point of the blog: to share information and further readers’ accomplishments online.

    Lots of interesting discussions of late about search marketing evolving into leveraging social media platforms like Facebook.

    Thanks again!!

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