The following is intended to be notes and is not intended as final copy. Comments and further conversation are welcome!
What’s new with social media with Gab Goldenberg @ SMX West 2009
Gab Goldenberg
http://seoroi.com/
Distribution for writers: once just start, how to build a following
Seth Godin
Wrote for Fast Company for 5 years
Malcolm Gladwell
Wrote and still does for New Yorker
Robert Scoble
Filmed for Microsoft
Producing guest content (blogs, articles) for other people: builds on itself with relationships, snow balls
Portals 2.0
Outsourcing content, can get distribution through them RSS readers
Some feeds are recommended, some by default,
GET ON to These lists
Start Pages
Personalized portal pages, set up account, pick what content you want to see
They also have default options
Browser Toolbars
SEO Book toolbar: bring high-quality traffic
Blog aggregators
Targeted, permission marketing
Advertising content Dos & Don’ts
Read: Dan Zarella blog: DanZarella.com
Video banners: if content is video, ad with video
Text message opt-in lists, get to the text savvy, young
Quantcast linerati demographics
Can target facebook with age, gender, etc
RSS feed advertising
Community ads: YouTube can advertise self, can buy way to the top
Whitepaper or post sponsorship B2B audience
WordPress plugin admin panel links (internal link building, add keyword to pages you choose. 97% of top thousand keywords link Wikipedia)
Hi,
Ravaged by accusations (and some proven cases) of plagiarism and an era of shaky old-school media, the New York Times, like many tabloids, is looking to the Web for salvation. Taking one step closer to the virtual silver bullet that isn’t, the Times announced the addition of a new position today…
Interesting … having worked for a Times newspaper, The Boston Globe, I can attest to the fact that new methods are not easily launched. Thanks for letting us know!
That’s a whole bunch of marketing techniques that are meant to build a new face of internet marketing. I am impressed, this “class” has a lot too offer, it’s difficult to keep up with you guys at this level.
Thanks so much! That’s the point of the blog: to share information and further readers’ accomplishments online.
Lots of interesting discussions of late about search marketing evolving into leveraging social media platforms like Facebook.
Thanks again!!