“Community Organizing in Our Underwear: Goals Accomplished, Mistakes Made and Lessons Learned from a Focused, Two Week Grassroots Twitter Campaign to ‘Save Scooters’ in Massachusetts” Cool Twitter Conference Boston

“Community Organizing in Our Underwear: Goals Accomplished, Mistakes Made and Lessons Learned from a Focused, Two Week Grassroots Twitter Campaign to ‘Save Scooters’ in Massachusetts”

Sean Fitzroy, Filmmaker, Professor, Internet Media, The New England Institute of Art Technologist and Strategist

Cool Twitter Conference Boston #CTC

Have brand, logo, your statement and a link for more info

Develop unique hashtag that makes sense

Look into autofollow tools to track others

Define and clarify your mission b/c you’ll be asked

Comment on traditional media w/ links

Get a petition going, offer email signup: Twitter/Facebook don’t get you emails

Getting people to learn new tools (RSS feed)

Don’t give away too much info: new technique fliers only provide the means to find out more

We’re still in web 1.0: people won’t signup for Twitter for your campaign, for now we’re still stuck with email

Lessons learned

• Easy to start a social media protest campaign
• You become a spokesperson so you better know you’re stuff
• Determine how much you want to leverage your personal Twitter account
• You may establish yourself as the go-to person on this topic forever

Get on Google Alerts, be the first commenter on mainstream media or you’ll be buried

Allow a mean for people to find out more, jump off mainstream media

Put out your story, let people follow your struggles

The retweeters are your ambassadors

People will want to meet you: Find your allies and figure out whether your agendas match

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