The State of the Agency Business — An Analyst’s View With Jordan Rohan at OMMA Global

The State of the Agency Business — An Analyst’s View With Jordan Rohan, Founder and Managing Partner of Clearmeadow Partners at OMMA Global

How many developers are delving into the creative?

Agencies

• Incentives exist to bill for everything
• Very little skin in the game, no motivation to be efficient or scale already completed work
• Media choices become much more complex

People spending 151 hours a month watching TV, could only mean everyone is multi-tasking: phone, listening to music, online, etc.

Have to try to bombard ppl, attentiveness has been ½ or 1/3

Fragmentation redefined

Move away from becoming brand stewards and become an intermediary across multiple platforms

More notes from OMMA Global New York 2009

Got Clicks, Need Conversion? Optimizing the Full Click – from the Banner Ad, to Landing Page to Conversion with Omniture at OMMA Global

The New Socialism: Content Owners’ Undoing? Panel at OMMA Global

How the New Socialism Is Destroying the Old Capitalism with Terence Kawaja, GCA Savvian Advisors at OMMA Global

How Dunkin Does Social … mmm donuts at OMMA Global

Transforming Social Media Connections Into Qualified Leads at OMMA Global