Independence and ability to effectively research market changes are among the most valuable skills students can have now and throughout their careers, according to the Captain of Big Fish Results Tony Guarnaccia, when he spoke with Suzanne McDonald during her “pro-sourcing,” (rather than crowd-sourcing) campaign on what students need to know to land New Media jobs. The interview is split into 2 video clips, above and below.
Big Fish Results and its Captain
Big Fish Results works with companies of any size to help them become the market leader online, making them the “big fish” online. Big Fish uses a universal methodology – attract customers, lure prospects, and haul in the catch – that focuses on goals rather than on specific platforms, so that their techniques will not go out of style when the platforms do.
Guarnaccia, who founded Big Fish Results, has worked in the digital marketing industry for 15 years, previously working for thousands of small businesses and a dozen Fortune 500 companies. He double majored in fine arts and entrepreneurship. He played violin for years, ran digital advertising for ADP payroll services, and then founded Big Fish Results.
“I’m blessed because I’m one of the few people that actually has used both of their degrees.”
Guarnaccia’s advice for new New Media practitioners
Some of the core classes Guarnaccia recommends: general marketing, public relations, and public speaking.
“It’d be preferred if they’re learning things that are more up-to-date … it could be a blog post, even. Personally, that’s what I do. I always try to read, and I always try to stay somewhat up-to-date with what’s going on as much as I can,” he said.
The “main drivers” students should know, according to Guarnaccia, are Facebook, LinkedIn, Hootsuite, and Google. He said it’s important for students to understand their business models and “how they fit into the ecosystem,” rather than just understanding the details of each platform.
What Big Fish Results looks for in applicants
Guarnaccia said that he often looks for people who have a fine arts or sports background, because it shows that the person can be creative, analytical, and wants to win. He said it’s important to be passionate about whatever you’ve done in the past.
Other traits he looks for includes:
- Real-world experience
Guarnaccia advises students to figure out what they want to do as early as possible and try to think about why you want to invest your time in that.
“I think if you’re passionate about something, you’re going to be special. And that’s a big theme of ours, being passionate about it,” he said.