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Blogging, Web Content & Optimizing Profit Potential

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Blogging, Web Content & Optimizing: What Do I Get?

By Suzanne McDonald

Blogging and developing web content are both time-consuming and/or expensive. An engaged audience at the Rhode Island Hospitality Association’s Marketing Seminar took notes and asked a number of great questions, as for example helping people on how to create a blog and improve their web content and marketing.

I explained how to save time and money with clear strategies and tactics I used with clients to ensure Designated Editor is as effective and efficient as we can be to boost clients’ bottom line. I recommended to use the best wordpress hosting. I also focused on FREE resources and tactics to generate content and boost visibility via Google and other Search Engines.

Along the way I threw in some anecdotes about negativity, such as how to respond to gripey Yelpers, for example.  Take a look below and see what you missed at the Rhode Island Hospitality Association’s Marketing Summit.

 

 

Designated Editor’s Podcast Picks: ‘CEO Coach’

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By Suzanne McDonald

Seasoned CEO and now angel investor Gillian Muessig conveys key advice and interviews experts in her weekly podcast CEO Coach.  Her perspective as president and co-founder of search marketing mainstay SEOmoz lends a unique perspective in the “what every-CEO-should-know discussion.”  In CEO Coach, Gillian provides expert insight on “everything you need to know to develop your business from the ground up on the Internet.”

CEO Coach Gillian Muessig of SEOMoz and Suzanne McDonald of Designated Editor

CEO Coach Gillian Muessig of SEOMoz and Suzanne McDonald of Designated Editor

Why we listen in

It seems like every former manager is using the coach moniker these days, but Gillian and occassional cohost Nina Price bring their tech-marketing savvy and common sense to benefit entrepreneurs and business people who are simply trying to make their way in the changing and competitive landscape of business on the World Wide Web.

With the topic of the podcast changing weekly, CEO Coach offers listeners a range of business development tips, such as how to pitch angel investors, what to invest in at varying stages of the start-up process, how to stay healthy in flu season, and even how women should be aware of their pitch … vocally, that is.

A snippit In a recent February 18, 2013 podcast, CEO Coach teaches early-stage entrepreneurs how to build a business based off an initial “great” idea with a focus on being observant of current global trends and the expected lifecycle of your idea. Gillian advocates reading the news and constantly expanding your awareness to help expand your idea into a successful reality.

In another episode Gillian discussed trends and made predictions about the global workforce and change, based on her recent bike trip across India.

Practical, knowledgeable, and engagingly easy-to-listen to, CEO Coach is among my top podcast picks.

About the hosts

Gillian Muessig has more than 20 years of traditional marketing experience that she brings to her current role as a founder of an ad agency and co-founder of SEOmoz.  She enjoys working with small businesses on their branding initiatives and helping CEOs build their web presence from the ground up.  Follow Gillian on Twitter, and don’t forget to listen to the podcast, which airs live on Mondays at 1pm EST.

Often bringing in the wellness perspective – offering CEOs practical ways to take care of themselves, not just their companies – Nina Price left high-tech during the dot-com bust in 2001. Her experience as a former high-tech marketing exec makes her perspective and advice instantly relevant. She is also a successful business coach, licensed acupuncturist and author. Her latest book is 5 Strategies for Staying Employed in Today’s Economy.

We’ve been listening since the start, May 2010.

Follow CEO Coach on Facebook.

 

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