Tom Funk’s Social Media Playbook for Business
Tom Funk’s “Social Media Playbook for Business: Reaching Your Online Community with Twitter, Facebook, LinkedIn, and More” covers various aspects of social media, from strategy to platforms, plus “next level,” successes, fails, and the future of social media.
Funk’s Strategy chapter covers everything from:
- Listening
- Ownership
- Legal
- Establishing mission
- Publishing a plan
- Goals
- Tracking
- ROI
- Is my company right for Social Media?
Managers who are not directly involved with day-to-day social media may find Funk’s explanations most helpful. He covers:
- Social media platforms
- Competitive analysis
- Monitoring blogs and social platforms
Unfortunately Funk is not as in-depth as some other books I’ve reviewed when discussing what to expect when hiring consultants.
Funk does discuss the importance of writing a social media business plan, however. He explains formulating a social media plan like a business plan, translating how social media can benefit businesses in a language more oriented to MBAs than marketing/communications specialists.
A social media business plan, like a business plan would include:
- Competitive analysis
- Operations plan
- Goals
- Objectives
- ROI
Funk does a great job in explaining earned vs paid media. Also, the Future chapter digs into:
- Social shopping
- Neuro-linguistic programming
- How social media is likely to integrate with our everyday expectations
- How social becomes the new “normal”
Published February 2011, Tom Funk’s Social Media Playbook for Business will assist business owners and managers with creating a social media plan for businesses to evolve and leverage Social Media. The Social Media Playbook is available on Amazon.com and or other booksellers.
By: Tom Funk
Published: Feb. 2, 2011
Best for: Larger businesses, higher-level managers who may not be handling day-to-day social media firsthand.
