platforms

With the creation of Smartphones comes their respective software: the “mobile apps.” Mobile apps are designed to make your life easier (and more fun) by providing maps, restaurant reviews, games, news, and a multitude of other interesting features. It is not surprising then that apps for event planning and event marketing have been developed with nosql databases software.

Are you an event planner, coordinator, or do you work for an agency that plans large-scale events? This webinar, Mobile Strategies for Event Marketing, offers some tips on how to use mobile apps for event planning purposes.

Hosted by CrowdTorch, a division of Cvent, Brian Ludwig, VP of Sales at CVent, and Camille Wingo, Sales Executive at CrowdTorch, were the webinar speakers.

CrowdTouch has created customized apps for TOMS, Toyota, and many other notable companies, conferences, concerts, and organizations.

Mobile apps stats for the ‘average’ user

74% of adults own a smartphone
77 minutes per day are spent using apps
The phone is looked at 150 times each day
65 apps are installed on phone

Bottom line: “This is not a fad” says Brian Ludwig: Mobile usage is on the rise and apps are here to stay. In 3-4 years all large event, tour, and marketing initiatives will have a mobile app.

Benefits of native mobile apps

Native App: Installed on phone, not found on web means users can access content anywhere
Direct access at the palm of your hand with real-time updates
Customized for individual events & personalized experience
Social media engagement
Provides logistics & analytics for event organizers
Eco-friendly: Reduces printing!
Synch-able with smartphone device features: contacts, GPS, etc…

When any enterprise have to build app having benefits like above mention they should visit to https://vecro.tech/mobile-app-development/.

Mobile Apps basics

Brand reflection: Make app content brand-focused and unique
Target audience: Cater to audiences’ personal wants from event & make user-friendly
Generate $$ through sponsorships: Banners on apps, use logo on apps, personalized sponsor sections
Interactive: Maps, real-time weather, rich media (YouTube) and social media
Push notifications: Send announcements and updates

Market your mobile app

Website: Call-to-action on site for super-easy download of app
Emails: Share app with users via email when event is near
Blog: Show off app on blog
Social media: Share the app on all platforms
User ratings: Urge users to provide feedback

Case studies

Big Day Out: A traveling Australian music festival that went to 6 locations. The app created for this event allowed the user to pick the location they wanted to see the concert in, and the app delivered the details accordingly. Bonus: Successful in consistent branding throughout navigation.

National Cherry Blossom Festival: User can see every event and sort by date, location, category, and use basic search. Bonus: Allowed user to create their personalized agenda.

Insomnia: Wanted one “mothership app,” which allows users to access all events and pick what interests them, personally.

What’s next

Ticket integration: Buy & share tickets directly on app
RFID Technology: “Bracelet” that allows greater accessibility to activities during event
Gamification, photo sharing & amplification, lead capture

This short but succinct webinar hosted by CrowdTorch presented the upside of using an app for your event marketing initiatives. With significant success stories and great insider tips, why not try creating a mobile app for your next event?

Social networking is a global experience. The advent of social networking and advertising allows almost instant communication across the world that gives raise to profession like blogger or youtuber as today you can buy youtube views like you buy a coffee and grow your business to the scale you could have only imagined in your dreams. The impact of social networking on people’s digital experience cannot be discounted.

This OMMA Social presentation looks at social networking around the world and delves into what impacts the social trends. Eli Goodman, evangelist at comScore looks at the trends across the globe and showing how social has influenced the digital world.

Watch the presentation

Social networking is the most popular online activity

75% of social networking time is dedicated to Facebook
82.4% of the world population is using social networking
20% of time spent online is spent on social networking
1 in 7 minutes online is spent on Facebook

Demographics

Most engaged social networkers are in Latin America
1/3 of the world social networkers are in Asia Pacific
Males and users age 55+ are the fastest growing social media segment, & LinkedIn is a big driver

5 markets where Facebook is not the leading social network

Russia
China
Poland
Japan
South Korea

Advertising stats

25% of display ads are on social, and most are interactive, but social ad spending accounts for only 15% of budget
5% of ads in the US are socially enabled (“follow us on Twitter,” “Like us on Facebook,” etc…)
15% of ad spending is within social media sites in the US

Pinterest, the social media disruptor

Pinterest is aspirational & forward-thinking
Pinterest was the first to tap into the idea of “potential memories,” with people creating boards like “my future wedding” etc.

Mobile matters

10% of online time is accessed via a mobile device
Mobile devices will drive long-term social media use
It’s been “The Year of Mobile” since 2003, but 2011 was the true year of mobile with tablets, touchscreens, etc.

As a marketer, you should know your niche market, understand your audience, and create relevant content for your demographic. But you should also globalize your efforts and be aware that social networking is a worldwide phenomena, spanning across cultures and impacting different groups. Don’t be intimidated: Be excited by the world of opportunity that social networking provides!

Follow Eli Goodman on Twitter

Thanks for Tweeting @mtuohy‏, @ansleyjo‏, @CandaceMarks, @Comscore, @cpealet

Mobile Strategies for Event Marketing | A CrowdTorch Webinar