Email LinkedIn Twitter

Community Developer Tips From South by Southwest Interactive

There’s no magic recipe to making an online community succeed, but there are plenty of ways to kick-start, fix, or grow your city’s startup technology scene no matter what the geography. How do culture, philosophy, mentorship, education, government, universities, and events play a role in which communities thrive and which fail?

At the 2012 South by Southwest Interactive Festival, “How to Build Entrepreneurship Communities” helped shed light on the key ingredients needed to establish a successful community. Thanks to insight from folks like President and CEO of Venture for America Andrew Yang and Managing Director of Foundry Group Brad Feld key parts of the talk are available here!

How do you build a community? Give more than you take!

  • There is a big difference between one who can be successful and someone who can help others be a success
  • Communities scale via content and community
    • People are either sharing knowledge or bringing people together
  • Creating entrepreneurship communities is not about the “I” and “me” of the leaders

Entrepreneurship is about ideas, energy, hustle, and passion

  • Make sure your ecosystem has a platform to get the word out
  • Great entrepreneurship communities usually start with entrepreneurs trying to solve their own problems
  • Most community leaders didn’t dream about becoming organizers: They wanted to make things happen
  • You’ve succeeded when you start having people come to events who don’t know who you are
  • Don’t let entrepreneurship community leaders start building walls to preserve self interest & exclude others
  • Call out the haters, then call a meeting and demand they get involved

When change comes, find the right person to fill your shoes

  • Sustainability is a big part and challenge in keeping the community strong
  • It’s a lot of work to run a community so it’s important to take your time and be thorough
  • To find your successor: Look for the person who keeps coming back when you say you don’t need help
  • Embrace the help of volunteers if you can
  • Make sure to keep the community sustainable: Limit responsibilities for the leaders and make events repeatable

Special thanks for the content contributions from @MaxGdj, @mpd, @girlmobile, @timjeby, @marcnager, @paigecraig, @nickseguin, @alenarg, and @markpeterdavis !

Perspectives on decentralized organizations at South by Southwest Interactive Festival

As technology has increasingly created a number of self-organizing online or real communities, companies are also experimenting with cultural changes such as  decentralization.

This trend was discussed in depth at the South by Southwest Interactive Festival, led by Amgen, Inc. Executive Director James Taylor, Burning Man Human Resources Manager Kat Steinmetz, and Second Life Founder Phillip Rosedale.  These professionals discussed the burning question of “Decentralized Organizations: Do They Really Work?” Highlights …

Thought leader and author of The Future of Work Thomas Malone shared insights into why things are changing

  • “For the first time we can have big business economy of scale and small business human culture.”
  • “We’re in the early stage of change in business, similar to change we saw in democracy/government”
  • “Old structure for corporations are based on efficiency. Today’s is about innovation; new focus is intelligence”
  • “Benefits of decentralized decision-making are exactly the same as drivers for business success-innovation and flexibility”

Exploring and using non-traditional techniques to structure their organization

  • It’s not just about cool tech startups (example Zappos model), huge productivity boost
  • Burning Man has no CEO. Instead 6 execs who decide by consensus. Slows decision-making, but speeds up implementation
  • We need to rethink the efficiency metric, place more emphasis on collective intelligence
  •  The point is to build community, not to be efficient

The future forecast for organizations is uncertain

  • In a few years maybe no one will work for technology companies. Employment is going to change so substantially.
  • Anonymous surveys, voting systems for both customers and internal employees, organic management, and peer-based recognition systems are becoming more commonly used

Thanks for your insight, @bombaycowgirl, @ACoulton, and @CofoMan!