NIM

Google+ Twitter Q & A at Newport Interactive Marketers

Newport Interactive Marketers shared best practices and techniques to using Google+ and Twitter as effective social media platforms.

Michelle Quillin, social media maven of New England Multimedia and Matt Medeiros of Slocum Design, shared their experience and expertise with the #NIM group.

What did the #NIM audience take away from this Newport Interactive Marketers session?

Google+ offers

Targeted messaging
Social circles and hangouts
Makes online life more “real” via sharing abilities

Tips for Google+

Categorize your circles
Use Google+ circles to target specific people and avoid over-posting
Follow back every follower and then reassign to relevant circles
Google hangouts a great connect face-to-face
Look for people who are following thought-leaders

Google+ takeaways

For now, it’s best for marketers
Will not kill off Facebook
Will Google+ outrank other social mentions in search engine results?

Google says no, NIM attendees say yes

Interact on Google+ and Twitter

Tune your voice to fit various social media platforms
Matt’s take on finding your social media voice

The NIM group had varied opinions on the relevance of both of these platforms for their individual campaigns. Try them out and see what works the best with your audiences. Then cater your voice to effectively reach out to your intended audiences.

Thanks to @PRNick, @wordtracker, @kristinzhivago, @rrenfreehawes, @ChristiesNWPT, @HeatherCinOC, and @NewprtBridgeRun for contributing to the dialogue.

Looking forward to more #NIM conversations!

Create your brand story: Newport Interactive Marketers

Jamie Palmer, senior practitioner at U niversity Business Consultants, taught Newport Interactive Marketers how to create an effective and personal brand story for online and offline platforms.

“78% of people are visual … if you can build a story, people will remember you.” – Jamie Palmer

What’s your brand story? Are you telling it so listeners will engage?

Create your brand story

View more presentations from NewportInteractive

Return on investment

Build trust + engagement = ROI
Once you’ve built trust and engagement, you can sell (softly)

Pillars of storytelling

Build structure and reframe your stories based on how the other person responds
Keep it simple: Have a specific theme, use strong words, be positive and/or funny
Be sneaky: Tell stories that show your expertise without overtly saying it
Use chunking techniques: Keep any stories less than 3 minutes, 2 would be ideal
Can only have 1-3 characters in your story: Don’t lose your point in character development

Create a metaphor, paint a picture that illustrates your offerings

What does the product do?
How would I describe the product?
How does the brand make me look and feel?

Utilize strategic intent

Tips

Have meaningful conversations
Bring in a third party to help tell your story instead of always talking about you
Make real-life connections like Newport Interactive Marketers

Twitter tips

Sometimes you tweet just to help SEO
Be careful what/when you tweet
Twitter counter measures counts up/down

Remember: Wherever you go, you are marketing your own brand and creating your own story. Take Jamie’s strategies to create a story that uses the pillars of storytelling and paints a compelling picture to connect with your audience.

Check out University Business Consultant’s Connected movie trailer

Thank you @seangw, @carloverkat, @KevinTVine, @chrissheehy, @RIBloodCenter, @SidewalkBrand for adding your insights via Twitter to this #NIM event.