Suzanne McDonald, Designated Editor’s Social & Content Strategist, gave the sold-out room a bevy of strategic tools and ready-to-implement tactics at a 2-hour Newport County Chamber of Commerce seminar on Facebook.
As always with her talks, questions are encouraged and brought up numerous additional points such as:
Q. What to do if you’re a nonprofit
A. Utilize Facebook Causes
Q. How to share on Facebook if you have sensitive or personal or medical information
A. Remove identifiable specifics but keep the compelling parts
Q. How to circumvent sharing your personal information and still have a brand page
A. Follow the lead of teens & set up an alternate personal profile before launching your brand. This may also play a role of you intend to sell your business and its assets
Q. How to utilize time-saving tools like Hootsuite
A. Get alerts when people are interacting with your page, also available on smartphones
Q. Being aware that hashtags are not appropriate for Facebook
A. It’s easy to post across all platforms at once; be aware of differing norms and etiquette
Q. The difference between your wall and your newsfeed
A. Your wall is your visible billboard; your newsfeed is private & custom to you, based on who you Like
Suzanne demonstrated best practices like posting with images and asking your fans questions to boost Likes and engagement. She showcased local brands like Newport Storm beer, the International Yacht Restoration School, Alex and Ani, Ocean State Fresh, and local wedding stylists, who are all engaging and attracting fans on Facebook.
Please see the Facebook slides, above, for more information on
- Facebook Insights
- Facebook advertising
- ROI on Facebook
Thanks to Tom Schuyler of Match Light Marketing for sharing insights and some slides.
