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Social Media Marketing by Liana Evans | video book review

Social Media Strategies for engaging in Facebook, Twitter, and other Social Media by Liana “Li” Evans is an enjoyable read broken down into 5 sections with 45 brief, easy-to-read chapters allowing you to easily and quickly hone in on the information you seek.

This book does not focus on any particular platform, which makes it navigable for those learning about social media. The heading of the first chapter, “The Basics of Social Media,” dives right into the nitty gritty:  “it’s not easy, quick, or cheap” (to do well at social media).  Those who have a hard time with social media will benefit greatly from this book.

 Set goals for social networking sites, like Facebook and Twitter

  • Volume/value of friends
  • Comment content
  • Sentiments
  • Quick response time
  • Inbound traffic measurement
  • Tagging
  • Posts by others
  • Traffic to your site

Blogs goals include

  • Wikis
  • Social events
  • Social sharing sites
  • KPIs & metrics measurement

How to’s/ “genius nuggets”

  • How to spot a troll or constant complainer
  • How to spot the upset customer
  • How social media can play and interplay between departments

Tips: A balance of beginner and advanced strategy

  • If you’re beginner: The first chapters give you friendly insights and tips into social media
  • If you’re advanced: You can easily flip through the chapters and multitude of headings to score some insights

Social Media Marketing: Strategies for Engaging in Facebook, Twitter, & Other Social Media

By Liana “Li” Evans

Published December 2010 (3rd Edition)

Best for: Beginners looking for a solid foundation, and advanced practitioners who seek quick tips and good insight

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Social Media 101 by Chris Brogan | video book review

Want a quick, but concise read to learn about social media?

Look no further than Social Media 101 by Chris Brogan.  Don’t let the 87 chapters dissuade you; it’s a quick read that allows you to zoom in to the parts that you need most.  This book is great for both beginners, freelancers, and experts. There are tons of lists of ideas and ways to approach things.

The book contains a Social Media Starter pack which consist of “starter moves” for:

  • Various platforms and types of Social Media
  • Freelancers
  • Personal branding
  • Better emails
  • Business to Business
  • Future orientated LinkedIn profile

Brogan also discusses the importance of a Social networking meet-up, and how important it is to seek out to new people, not just your friends!

Social Media 101 is a quick read.  This Hallmark card-sized book, keeps the pages turning and provides a sense of progress in your social media efforts.

Published on February 22, 2010, Brogan’s Social Media 101 is very tactical book that doesn’t ignore the bigger picture and goals of social media. And it has withstood the test of time.

Social Media 101: Tactics and Tips to Develop Your Business Online
by Chris Brogan

Published February 22, 2010

Good for: Beginners and experts to page through. Not ideal as an audiobook.