“Community Organizing in Our Underwear: Goals Accomplished, Mistakes Made and Lessons Learned from a Focused, Two Week Grassroots Twitter Campaign to ‘Save Scooters’ in Massachusetts”
Sean Fitzroy, Filmmaker, Professor, Internet Media, The New England Institute of Art Technologist and Strategist
Cool Twitter Conference Boston #CTC
Have brand, logo, your statement and a link for more info
Develop unique hashtag that makes sense
Look into autofollow tools to track others
Define and clarify your mission b/c you’ll be asked
Comment on traditional media w/ links
Get a petition going, offer email signup: Twitter/Facebook don’t get you emails
Getting people to learn new tools (RSS feed)
Don’t give away too much info: new technique fliers only provide the means to find out more
We’re still in web 1.0: people won’t signup for Twitter for your campaign, for now we’re still stuck with email
Lessons learned
- Easy to start a social media protest campaign
- You become a spokesperson so you better know you’re stuff
- Determine how much you want to leverage your personal Twitter account
- You may establish yourself as the go-to person on this topic forever
Get on Google Alerts, be the first commenter on mainstream media or you’ll be buried
Allow a mean for people to find out more, jump off mainstream media
Put out your story, let people follow your struggles
The retweeters are your ambassadors
People will want to meet you: Find your allies and figure out whether your agendas match
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