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How to Make Money With Social Media | Video Book Review

Monetize your social media efforts with lessons from Jamie Turner and Reshma Shah’s book, How to Make Money With Social Media: An Insider’s Guide on Using New and Emerging Media to Grow Your Business.  In this book, these two marketing professionals give the inside scoop on strategies and tactics to gain value and make money from your social media efforts.

Published on September 20, 2010, Turner and Shah‘s book digs into the various social media platforms and how to utilize each for your business.  It also covers how to create a campaign strategy, how to strengthen your brand, and how to size up your competition. Plus the quick start guides provide a solid 101 for the social media novice.

How to Make Money With Social Media is comprised of 25 chapters divided into 6 sections addressing the various social media platforms.

Sections in How to Make Money With Social Media

  • Social media landscape
  • How to set yourself up for social media success
  • Social media platforms
  • Social media integration
  • Measurement
  • Conclusion

In these chapters, the authors delve into

  • Email Newsletters
  • Content aggregators
  • Wikis
  • Voting
  • Forums
  • Virtual worlds

Turner and Shah’s How to Make Money With Social Media is authoritative and highly engaging.  The text also includes quizzes, such as “are you set up to create circular momentum with your social media campaign?” to further readers’ development.

This book is a solid read for social media experts to novices who would like to grow and develop their business with social media.

How to Make Money With Social Media: An Insider’s Guide on Using New and Emerging Media to Grow Your Business

By Jamie Turner and Reshma Shah

Published September 20, 2010

Best for: Brands considering social media and experts looking for some new idea triggers.

Social Media 101 by Chris Brogan | video book review

Want a quick, but concise read to learn about social media?

Look no further than Social Media 101 by Chris Brogan.  Don’t let the 87 chapters dissuade you; it’s a quick read that allows you to zoom in to the parts that you need most.  This book is great for both beginners, freelancers, and experts. There are tons of lists of ideas and ways to approach things.

The book contains a Social Media Starter pack which consist of “starter moves” for:

  • Various platforms and types of Social Media
  • Freelancers
  • Personal branding
  • Better emails
  • Business to Business
  • Future orientated LinkedIn profile

Brogan also discusses the importance of a Social networking meet-up, and how important it is to seek out to new people, not just your friends!

Social Media 101 is a quick read.  This Hallmark card-sized book, keeps the pages turning and provides a sense of progress in your social media efforts.

Published on February 22, 2010, Brogan’s Social Media 101 is very tactical book that doesn’t ignore the bigger picture and goals of social media. And it has withstood the test of time.

Social Media 101: Tactics and Tips to Develop Your Business Online
by Chris Brogan

Published February 22, 2010

Good for: Beginners and experts to page through. Not ideal as an audiobook.