Web, Search Marketing, Social Media for Nonprofits by Suzanne McDonald Designated Editor
Designated Editor teaches nonprofits new media time-savers
Nobody knows the bottom line better than those in the fundraising and development industry. To remain connected to donors, sponsors, and other key publics, nonprofits must use weigh resources wisely and efficiently.
The Rhode Island chapter of the Association for Fundraising Professionals centered its March education session around these challenges.
Content and Social Media Strategist Suzanne McDonald shared her insights on how to make the most of limited resources within an organization through social media.
The first step is to be able to identify the best ways to use these tools. Designated Editor has worked with many clients to help make sure strong, concise message reach the intended audience.
You may be asking: “How do I not just reach, but ENGAGE my current donors and constituents?” There are many tools to engage current donors, but also ways to use social media to reach new ones. Some free tools (based on your needs) include:
Professional, easy to use Easy to share
How can you equip your advocates with the tools to create income for your organization?
- Try creating video contests and sharing Facebook invites with friends
- Email tools like MailChimp can bring the relationship closer (email converts better and people are more likely to see it than social media or on the web)
- Make the time to access these easy – and often FREE – tools to gain efficiencies that will save your organization time and effort.
Which time-savers do you use and recommend?
