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Suzanne McDonald discusses social media, women in business on the Dr. Pat Show

The Dr. Pat Show

Dr. Pat discusses social media and being a woman in business with President of Designated Editor Suzanne McDonald.



Are women too reluctant to seek deserved recognition?

Dr. Pat Baccili hosts an online radio talk show which focuses on positive transformation. Dr. Pat is a “coach, teacher, adviser, inspirational speaker, consultant, and internationally acclaimed radio personality,” and won the 2013 Stevie Award Winner for Women Helping Women in Business and Management Team of the Year. Through the Dr. Pat Show and her consultations she encourages others to rid their lives of the “Crust” that holds them back and instead push themselves to do what they would want to achieve if they were not afraid to fail.

President of Designated Editor Suzanne McDonald sat down with her to talk about many topics, including what it’s like to be women in innovative fields, like social media and internet radio. As two Stevie Award Winners, they discussed how it feels to be recognized as innovators in their fields.

Dr. Pat said, “Passion and purpose come before all the awards and the accolades,” and that women tend to not see what they’re doing as “award-worthy.” She laughed that she even feels too busy for awards. “Does that take more than five minutes?” she joked.

McDonald agreed that “This is one of the failings of many women. We’re very humble about what we do – it’s just what we do.”

Dr. Pat asked McDonald what makes Designated Editor different from other technology companies, and she answered that she doesn’t see herself as a technology person, but first and foremost as a communicator.

When asked what McDonald’s personal message is, she replied, “Give yourself time to develop a vision and think about what you want that reality to be in your future, or to help other people, and keep that at the forefront of what you do.”

McDonald showed she’s taken her own advice when she described her own work, including the TickSmart campaign that gained much traction online with the help of four student interns and two other social media experts and included the viral video, Ticknado, and Newport Interactive Marketers, a series of events and guest speakers she organizes that teaches and discusses innovative and effective ways of using social media.

Listen to the podcast for more insights on social media, including how busy people can benefit from it most.
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What do you think about this podcast and what was discussed? Let us know in the comments!

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Leveraging Social Media for Fundraising and Events


Events and fundraisers: Getting folks to show up & give

By Suzanne McDonald

It was a pleasure to return to share my insights with AFP-RI at its annual Fundraising Day conference. As with all my talks, this one was very interactive: Attendees shared their insights and asked a number of great questions. Even before we started, chatting with early-arrivers, I was demo’ing Hootsuite on my iPhone. Nothing like digging in!

If you’re not familiar with AFP-RI, these are the folks behind Save the Bay, the Potter League, Butler Hospital, numerous housing, welfare agencies, women’s shelters, arts organizations, and more. My talk eschewed the obvious Kickstarter and online fund-raising tools: This is more about getting people to show up and truly engage.

The slides above offer a roadmap to enhance nonprofits’ online following through social media sites such as Twitter, Facebook, LinkedIn, and much more. Much of this talk is adapted from the Event Planning and New Media course I developed and taught at Framingham State University.

Tweets from attendees Association of Fundraising Professionals

Amy Cogan @cogan715   great talk! Thank you for the fantastic, quick, simple tips!!

Michele Berard @MicheleBerard   @AFPRIChapter thx for sharing your expertise in leveraging social media for FR event. #afpmeet. http://Afpri.org 

Social Media tactics to promote and boost your eventsGoogle-Analytics-hostbaby

  • LinkedIn: Sharing your event with groups
  • Twitter & HootSuite, which allow you to set up your tweeting automatically
  • EventBrite, a virtual invitation and guest tracker
  • Facebook & its analytic capabilities
  • Google Analytics is also a great tool to determine your ROI

Other Social Media platforms that may boost your reach  Unknown

  • Pinterest
  • Foursquare
  • Instagram
  • YouTube

You can also follow Suzanne by attending her group of networking sessions and events Newport Interactive Marketers.