Boston AMA’s “Implementing Social Media Into Your Strategic Marketing Plan” April 30
Stephen Jenvey, Partner & Social Media Consultant, b4south
Have to believe in what you’re doing and measure everything do. This is R&D. Fail fast, fail often, build credible data, it speaks for itself
Justin Levy, General Manager, New Market Labs
Can’t start and then 3 months later stop. Have to hussle and engage. Listen is the most important thing you can do. Get on those sites to save your name and business brand
Don’t look for experts, look for the people who hussle & execute
Mike Lewis, VP of Marketing, Awareness Social Media Marketing
Capture data, awareness system, tied into database, know much more about clients, can integrate basic profile info & behavioral info: what they’re posting, what they’re buying,
JetBlue using SM the right way
Jay Welz, VP of Marketing, Dana Farber
Twitter person has a voice, is more personal, have polls, what should we do with this or that
Hired people who didn’t even have Facebook or Twitter accounts
Twitter: don’t ask for money, build awareness, check out video
About Suzanne McDonald
Thanks for the article/info. Just read the strategic marketing plan. I must say its rather insightful. I like the “fail fast” motto, it seems to be very fitting considering you have to dive into it and learn from your mistakes.
This really resonated with me, too. Things are simply happening too fast to rally all kinds of data that likely you’re using to convince others (or yourself) that you’re right. Time better spent is asking people what they want; thankfully technology makes such efforts fairly simple.