Social Media Strategies for engaging in Facebook, Twitter, and other Social Media by Liana “Li” Evans is an enjoyable read broken down into 5 sections with 45 brief, easy-to-read chapters allowing you to easily and quickly hone in on the information you seek.
This book does not focus on any particular platform, which makes it navigable for those learning about social media. The heading of the first chapter, “The Basics of Social Media,” dives right into the nitty gritty: “it’s not easy, quick, or cheap” (to do well at social media). Those who have a hard time with social media will benefit greatly from this book.
Set goals for social networking sites, like Facebook and Twitter
Volume/value of friends
Comment content
Sentiments
Quick response time
Inbound traffic measurement
Tagging
Posts by others
Traffic to your site
Blogs goals include
Wikis
Social events
Social sharing sites
KPIs & metrics measurement
How to’s/ “genius nuggets”
How to spot a troll or constant complainer
How to spot the upset customer
How social media can play and interplay between departments
Tips: A balance of beginner and advanced strategy
If you’re beginner: The first chapters give you friendly insights and tips into social media
If you’re advanced: You can easily flip through the chapters and multitude of headings to score some insights
Social Media Marketing by Liana Evans | video book review
Social Media Strategies for engaging in Facebook, Twitter, and other Social Media by Liana “Li” Evans is an enjoyable read broken down into 5 sections with 45 brief, easy-to-read chapters allowing you to easily and quickly hone in on the information you seek.
This book does not focus on any particular platform, which makes it navigable for those learning about social media. The heading of the first chapter, “The Basics of Social Media,” dives right into the nitty gritty: “it’s not easy, quick, or cheap” (to do well at social media). Those who have a hard time with social media will benefit greatly from this book.
Set goals for social networking sites, like Facebook and Twitter
Blogs goals include
How to’s/ “genius nuggets”
Tips: A balance of beginner and advanced strategy
Social Media Marketing: Strategies for Engaging in Facebook, Twitter, & Other Social Media
By Liana “Li” Evans
Published December 2010 (3rd Edition)
Best for: Beginners looking for a solid foundation, and advanced practitioners who seek quick tips and good insight